Ephemeral Exodus

Musicians present fans with exclusive content through messaging apps

Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
120,782 Total Clicks
Oct 14 - Apr 16
Mild
Featured Examples
Interactive Music Albums - 'The DNA Project' by j.viewz Brings Fans into the Creative Process
SCORE 5.7
Warm 1,885 Clicks Pub: Oct 6, 14
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
The DNA project aims to change the way we consume and participate in the act of listening to music—rather than receiving a digital album download, on the DNA Website, listeners will be able to... [More]
Dating App Marketing Campaigns - Jason Derulo Recently Launched a New Video Through Tinder
SCORE 4.8
Average 1,173 Clicks Pub: May 22, 15
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
In an example of innovative marketing campaigns that involve partnerships between brands and social networks, Jason Derulo recently launched the music video for his new single ‘Want To Want Me&#... [More]
Dating App Album Promotions - EDM Producer Zedd Has Launched His New Album on Tinder
SCORE 4.3
Average 594 Clicks Pub: May 22, 15
Dating App Album Promotions
EDM Producer Zedd Has Launched His New Album on Tinder
In a clever use of the Tinder app, EDM producer Zedd has launched his new album ‘True Colors’ on the dating platform for a very reasonable price. Tinder users must only swipe right... [More]
Messaging App Music Videos - Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
SCORE 4.4
Average 106 Clicks Pub: Apr 27, 16
Messaging App Music Videos
Beecher's Fault's Snapchat Music Video Makes Use of Popular Filters
Queens-based indie rockers Beecher’s Fault recently released a Snapchat music video for their single ‘Like Cartoons.’ Following in the footsteps of musicians like Nicole Arbour&#... [More]
Video Sharing Music Premieres - Madonna's Brand New Music Video Premiered on Snapchat
SCORE 1.4
Untested 372 Clicks Pub: Feb 10, 15
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
Madonna’s latest music video premiered exclusively Thursday on Snapchat via the platform’s new Discover feature. The music video accompanies Madonna’s first single ‘Living... [More]
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