The wellness wave ushers in an aesthetic inspired by nature
Implications - Therapeutic ambiance is rising in popularity, specifically in the mimicry of sounds, smells and lighting seen in nature. Accelerating this idea of naturalism as therapy, more brands in the design space -- particularly in lighting -- are going so far as to design pieces that not only feel naturalistic, but look it as well. This directly battles the minimalist wave, proving that consumers are prioritizing wellness above aesthetic in and outside of the home.
Workshop Question - What aspects of your business could you leverage this desire for more soothing, therapeutic solutions?
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Nov 15 — Sep 18
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