Category
Lifestyle
Assisted Choices
Trend cluster
Category
Acidic
Beverage
Consumers re-embrace healthful vinegar in a variety of beverages.
3.0
Trend score
Trend
What is the Acidic Beverage trend?
Acidic Beverage: Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods.
Trend themes
Themes within the Acidic Beverage trend
Three behaviours holding the trend together01
Vinegar-based Beverages
Consumers are turning to vinegar-based drinks for their detoxifying properties and overall health benefits.
02
Sparkling, Health-focused Drinks
Beverage manufacturers are creating fizzy, health-oriented drinks to cater to consumers looking for a healthier alternative to soda.
03
Detoxifying Drinks
Consumers are drawn to drinks with detoxifying ingredients such as ginger, matcha, and vinegar to help eliminate toxins from their bodies.
Industry implications
What the Acidic Beverage trend means for industry
Where the trend changes the playbookFor
Beverage Manufacturing
Beverage manufacturers can create innovative new products utilizing vinegar, matcha, ginger, and other detoxifying ingredients to meet the growing demand for health-focused drinks.
For
Functional Foods
Functional food manufacturers can create products with specific health benefits, such as improving digestion, boosting the immune system, and reducing stress.
For
Natural and Organic Products
Companies that cater to the natural and organic products market can tap into the demand for healthy drinks by using locally sourced, organic ingredients in their products.
Workshop question
What's something your brand can integrate from a historical ritual or ingredient associated with your offering?
Trend signals
Trend signals for Acidic Beverage
Trend score 3.0 out of 10, from popularity 49%, activity 33%, freshness 8%.
Popularity49%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Acidic Beverage trend
6 featured examples from Aug 26, 2015 to Jul 20, 2016CategoryLifestyle
Sparkling Matcha Drinks
This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea
The beverage industry has the potential to tap into the growing market of functional beverages and develop new products that promote health and wellness.
CategoryLifestyle
Piquant Detoxifying Drinks
Modern Alkeme's Tonic for Health Blends Lemon, Matcha and Ghost Pepper
The health and wellness industry can benefit from the opportunity to create a variety of detox beverages with functional ingredients.
CategoryLifestyle
Exotic Vinegar Drinks
Pok Pok Som Offers an Unusual Alternative to Soda
The beverage industry can explore the disruptive innovation opportunity of creating concentrated vinegar drinks as a healthier alternative to carbonated sodas.
CategoryLifestyle
Steeped Gingery Beverages
This Switchel Drink is a Spicer Version of Traditional Lemonade
As the Switchel trend gains momentum, the beverage industry can focus on developing and offering their own unique take on this old-fashioned beverage.
CategoryLifestyle
Gingery Vinegar Beverages
Up Mointain Switchel is Being Touted as "The New Kombucha"
Switchel's newfound popularity presents an opportunity for beverage companies to create their own version of the health drink.
CategoryLifestyle
Vinegar Cocktail Syrups
Drinking Vinegar Syrups by Lola’s Local Food Lab Sweeten Drinks and Dips
The food and beverage industry can incorporate vinegar-based syrups into their products to create unique flavor profiles and appeal to adventurous consumers.
