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Fast Casual Hospitality

Hotel brands buck complex structure with youthful diffusion brands

Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood.
Workshop Question - How could your brand strip down your products or services to be more minimalist while still maintaining a curated aesthetic?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
183,125 Total Clicks
Date Range:
Jan 16 — May 16
Trending:
Mild

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