Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Midscale Hotel Chain is Designed for Budget Travelers

 - Jan 26, 2016
References: trubyhilton & mashable
Hilton is launching a midscale hotel brand that is specially designed for budget travelers. With more and more young consumers prioritizing travel, the affordable hotel chain provides a new option for a growing demographic.

The new hotel brand is called 'Tru' and it is largely designed to compete with other budget-conscious chains such as 'Comfort Inn' and 'La Quinta.' The hotel will offer basic accommodations and limited service for travelers who are only interested in spending $90 to $100 per night. While the hotel offers more comfort than a hostel, the chain is largely designed for budget travelers who maybe able to afford more upscale accommodations in the near future.

The bare-bones hotel brand ultimately allows Hilton to build brand awareness with a younger demographic that is currently interested in affordable travel options.