The top February 2016 travel trends speak to products, services and tools that are presently shaping the consumer experience.
A recent Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event in London saw the construction of an over-the-top replica of the treehouse accommodations offered at the resort.
Meanwhile, the Hilton hotel chain has announced the launched of a mid-scale hotel brand that will offer budget accommodations to travelers. Related to the emergence of hybrid hostel-hotels, the cost-conscious Tru brand is sure to be a hit with millennials disinterested in splurging on accommodations, but would rather invest in experiences and excursions.
The top February 2016 travel trends point to an interest in shared experiences and meeting new people.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
