Using music by Tam Cooper, this Thomas Cook ad speaks to the real purpose of going on vacation. Focusing on the invigorating elements of the travel lifestyle, the scene opens up on a young boy in the midst of announcing his presence on the pool deck with plenty of personality.
The "Be Bold" campaign is targeted at families, and specifically speaks to parents concerned that their kids won't have fun on vacation. Any parent knows that if a child isn't enjoying themselves on vacation, it will prove difficult for the parent themselves to relax and kick back.
The 60-second long "Be Bold" clip was created by agency Albion London and does a great job of providing an original spot in the travel space that speaks directly to parents.