Using music by Tam Cooper, this Thomas Cook ad speaks to the real purpose of going on vacation. Focusing on the invigorating elements of the travel lifestyle, the scene opens up on a young boy in the midst of announcing his presence on the pool deck with plenty of personality.
The "Be Bold" campaign is targeted at families, and specifically speaks to parents concerned that their kids won't have fun on vacation. Any parent knows that if a child isn't enjoying themselves on vacation, it will prove difficult for the parent themselves to relax and kick back.
The 60-second long "Be Bold" clip was created by agency Albion London and does a great job of providing an original spot in the travel space that speaks directly to parents.
What Makes This Trend Stand Out
- Boldness-favoring Travel Ads
- Disruptive innovation opportunity: Create bold travel advertisements that specifically address the concerns of young parents and provide unique, invigorating experiences for families.
- Targeting Families
- Disruptive innovation opportunity: Develop marketing campaigns and travel packages that specifically target families and address common concerns, ensuring that both parents and children have an enjoyable vacation.
- Originality in Travel Advertising
- Disruptive innovation opportunity: Design original travel advertisements that stand out in the crowded travel space by focusing on unique and relatable aspects of the travel lifestyle, capturing the attention of potential customers.
Sectors Adopting This
- Travel and Tourism
- Disruptive innovation opportunity: Introduce innovative services and offerings in the travel and tourism industry that cater to the needs and desires of young parents, providing memorable and enjoyable experiences for the whole family.
- Advertising and Marketing
- Disruptive innovation opportunity: Develop new advertising and marketing strategies that specifically target families, effectively communicating the value and benefits of travel experiences to parents and addressing their concerns.
- Creative Agencies
- Disruptive innovation opportunity: Collaborate with travel brands and companies to create original and impactful advertisements that resonate with target audiences, offering unique perspectives and storytelling approaches in the creative agency industry.
