Category
Lifestyle
Assisted Choices
Trend cluster
Category
Potable
Collagen
Health beverages incorporate collagen for maximum anti-aging power.
3.7
Trend score
Trend
What is the Potable Collagen trend?
Potable Collagen: As consumers look to make dietary choices that don't hinder wellness goals, many are seeking out health beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being.
Trend themes
Themes within the Potable Collagen trend
Three behaviours holding the trend together01
Beauty Drinks
Companies are alluring consumers with beauty beverages infused with botanicals and vitamins, and fortified with collagen for skin radiance or other health benefits.
02
Nutricosmetics
Consumers are embracing ingestible supplements marketed as cosmetics, which offer a natural, science-informed approach to beauty challenges, and address multiple skin conditions.
03
Multivitamin Beverages
Aesthetic-boosting drinks infused with a range of vitamins, minerals, and nutraceuticals present a new market segment with high value for health-conscious consumers seeking efficient access to essential nutrients.
Industry implications
What the Potable Collagen trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Companies can leverage the potential of beauty drinks to reach and retain consumers looking for holistic wellness solutions, and develop multifunctional products that serve an array of skincare needs.
For
Health and Wellness
Pharmaceuticals and nutraceuticals companies can pursue opportunities in the nutricosmetics space, to offer effective, natural solutions for skin repair, renewal, and rejuvenation.
For
Beverage
Manufacturers can branch out into the production of multi-nutrient drinks, integrating essential vitamins and minerals, antioxidants, collagen or other innovative ingredients, to cater to health-conscious consumers and diversify their product offerings.
Workshop question
What added benefits can you emulate from adjacent industries to create a new category?
Trend signals
Trend signals for Potable Collagen
Trend score 3.7 out of 10, from popularity 60%, activity 43%, freshness 8%.
Popularity60%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Potable Collagen trend
6 featured examples from May 5, 2015 to Jan 27, 2016CategoryLifestyle
Nutritional Anti-Aging Beverages
Nutricosmetics is a Line of Cosmetic Supplements by Functionalab
Opportunity for cosmetics companies to expand their product offerings by incorporating nutritional supplements that target specific complexion concerns.
CategoryLifestyle
Beautifying Water Cocktails
This Beauty Cocktail Kit Includes a Shaker and a Superfood Mixer
Opportunity for beverage companies to create innovative and healthy alternatives to traditional alcoholic drinks.
CategoryLifestyle
Multivitamin Collagen Drinks
'COLLA-E' is Enriched with Seaweed and Passion Fruit Essence
Opportunity to expand product lines by incorporating paid high-end skincare dietary supplements in addition to topical products.
CategoryLifestyle
Wrinkle-Reducing Drinks
The ABH Drink Allows You to Sip Your Way to Better Skin
The beverage industry can explore the potential of beauty drinks and functional beverages to cater to consumers seeking skin-enhancing and health-boosting products.
CategoryFashion
Skin-Firming Drinks
This Anti-Aging Drink from Thailand Promotes Healthy, Clear Skin
The functional foods industry can leverage the demand for internal health probiotic and digestive products by tapping into the trend of internal health drinks and other edible pro…
CategoryLifestyle
Collagen-Infused Beauty Drinks
This Beauty Beverage is Designed to Reduce the Signs of Aging
The beauty and wellness industry has the opportunity to capitalize on the growing demand for collagen-infused beauty drinks and develop comprehensive beauty solutions that promote…
