Maker culture has created a generation of almost-artists
Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon.
Workshop Question - How can your brand incorporate the hand-on aspects of maker culture to better accommodate this online phenomenon?
Trend Themes
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Arts and Craft Kits — Arts and craft kits serve as examples of how to ease the mainstream consumer into niche, social media-driven phenomenon
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Interactive Paper Technology — Interactive paper technology eliminates the complicated electronic wiring and programming processes
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DIY Home Decor Kits — DIY home decor kits are becoming increasingly popular, encouraging amateur and advanced artists to let off some steam by creating modern living decor.
Industry Implications
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Craft and Hobby Industry — The craft and hobby industry can explore how to develop user-friendly kits that accommodate maker neophytes
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Home Decor Industry — The home decor industry can tap into the demand for DIY home decor kits that allows people to create modern living decor.
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Educational Toys and Games Industry — The educational toys and games industry can explore how to create interactive and educational kits that are easy and fun for children to assemble.
5 Featured, 45 Examples:
283,362 Total Clicks
Date Range:
Dec 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
