Maker culture has created a generation of almost-artists
Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon.
Workshop Question - How can your brand incorporate the hand-on aspects of maker culture to better accommodate this online phenomenon?
5 Featured, 45 Examples:
226,602 Total Clicks
Dec 15 — Apr 16
Consumer Insight Topics: