Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Productionized
Creativity
Maker culture has created a generation of almost-artists.
4.7
Trend score
Trend
What is the Productionized Creativity trend?
Productionized Creativity: The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon.
Trend themes
Themes within the Productionized Creativity trend
Three behaviours holding the trend together01
Arts and craft kits
Arts and craft kits serve as examples of how to ease the mainstream consumer into niche, social media-driven phenomenon
02
Interactive paper technology
Interactive paper technology eliminates the complicated electronic wiring and programming processes
03
DIY home decor kits
DIY home decor kits are becoming increasingly popular, encouraging amateur and advanced artists to let off some steam by creating modern living decor.
Industry implications
What the Productionized Creativity trend means for industry
Where the trend changes the playbookFor
Craft and Hobby Industry
The craft and hobby industry can explore how to develop user-friendly kits that accommodate maker neophytes
For
Home Decor Industry
The home decor industry can tap into the demand for DIY home decor kits that allows people to create modern living decor.
For
Educational Toys and Games Industry
The educational toys and games industry can explore how to create interactive and educational kits that are easy and fun for children to assemble.
Workshop question
How can your brand incorporate the hand-on aspects of maker culture to better accommodate this online phenomenon?
Trend signals
Trend signals for Productionized Creativity
Trend score 4.7 out of 10, from popularity 76%, activity 56%, freshness 8%.
Popularity76%
Activity56%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Productionized Creativity trend
5 featured examples from Dec 21, 2015 to Apr 26, 2016CategoryArt & Design
DIY Macrame Lampshades
Plumen Teams Up with Wool and the Gang for a Fun Lighting Kit
Companies within the lighting industry can create DIY lighting kits to appeal to customers looking for unique lighting solutions.
CategoryMarketing
Portable Planting Kits
The Tierra Selva Kit Lets Users Create a DIY Herb Garden
Businesses in the home and garden industry, especially those that provide urban homeowners with new and sustainable home garden solutions, could benefit from providing additional…
CategoryArt & Design
Artisanal Sewing Kits
Kaufmann Mercantile's Vintage Sewing Kit Boasts Construction Essentials
Disruptive innovation opportunity: Develop and market artisanal sewing kits to tap into the growing demand for unique and high-quality craft materials and tools.
CategoryLife-Stages
Adult Art Therapy Kits
The Blissfu Studi Adult Coloring Art Kit Provides Stress Relief
Opportunity for art supply companies to create and market adult coloring art kits and tools that cater specifically to stress relief and relaxation.
CategoryTech
Interactive Paper Kits
This Set of Stickers and Electronics Create Interactive Paper Technology
Interactive paper technology can revolutionize advertising campaigns by incorporating dynamic and interactive elements into print materials.
