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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,055 more

Productionized Creativity

Maker culture has created a generation of almost-artists

Implications - The Maker Culture phenomenon has infiltrated many industries, however not all consumers have the skills to participate in the wave. Arts and craft kits accommodate maker neophytes, creating a sense of comfort while also providing the opportunity for creative expression. This serves as an example of how to ease the mainstream consumer into niche, social media-driven phenomenon.
Workshop Question - How can your brand incorporate the hand-on aspects of maker culture to better accommodate this online phenomenon?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
226,602 Total Clicks
Date Range:
Dec 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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