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Posture Obsession

Ergonomics take the spotlight as the next phase of the wellness wave

Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness.
Workshop Question - How can your brand a role in your employee's overall wellness?
Trend Themes
1. Posture-correcting Wearables - Wearables that track posture and provide feedback to correct bad posture for office workers suffering from neck and back pain.
2. Doctor-approved Posture Wearables - Wearables approved by doctors, trainers, and chiropractors that aid users to strengthen their core and back with personalized training programs.
3. Ergonomic Device Stands - Adjustable laptop stands designed to improve posture and reduce eye strain in order to prevent neck and back pain.
Industry Implications
1. Health and Wellness - Businesses can invest on wellness products and wearable technologies that either track posture or correct it to address growing concern for issues such as obesity, mental health and physical therapy.
2. Technology - Companies that manufacture devices which help improve posture either in the office workspace, or while engaging in physical activity.
3. Music Industry - Event and concert organizers can invest on devices that are tailored for musical performances to help musicians maintain good posture while playing their instrument.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 51 Examples:
216,018 Total Clicks
Date Range:
Jan 16 — Nov 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Doctor-Approved Posture Wearables
Doctor-Approved Posture Wearables
The 'UpRight' Encourages You to Sit Upright for a Healthier Self
More people than ever are sitting at a desk for work and even spending their time when they aren’t at work sitting as well, so the ‘UpRight’ is a device that’s focused on... MORE
Back-Boosting Harnesses
Back-Boosting Harnesses
The Better Back Harness Improves Your Posture While Seated
The Better Back is an exceptionally innovative contraption that is designed to make it easier than ever for you to improve your posture while seated, something that will enable you to take huge... MORE
Posture-Correcting Accessories
Posture-Correcting Accessories
The BackJoy 'SitSmart' Ensures Correct Posture by Enhancing Chairs
Its one thing to know what correct posture looks like, but practicing it is a whole other story; the BackJoy ‘SitSmart,’ however, makes it easier to do so. Operating as a safe product to... MORE
Posture-Correcting Shirts
Posture-Correcting Shirts
Pauline van Dongen's 'FysioPal' Alerts Wearers When They're Slouching
Dutch designer Pauline van Dongen specializes in clothing with technological twists, and her new FysioPal top is no exception. The smart shirt contains sensors and pairs with a smartphone app to... MORE
Posture-Correcting Wearables
Posture-Correcting Wearables
This Personal Posture Coach Helps Alleviate Neck and Back Pain
‘ALEX’ is a personal posture coach that is designed to alleviate neck and back pain. As many people know, hunching over a laptop all day can lead to severe injuries. Now there is a way... MORE
Ergonomic Device Stands
Ergonomic Device Stands
The 'X STAND' Adjustable Laptop Stand Works with Multiple Devices
Being that many consumers spend hours every day using various devices, the ‘X STAND’ is an adjustable laptop stand designed to make the experience a bit healthier. Designed to help... MORE
Poor Posture-Correcting Devices
Poor Posture-Correcting Devices
Musician's Mirror Helps Performers Maintain Proper Form
In the world of musical performance, poor posture can lead to a poor performance, resulting in the conception of the Musician’s Mirror—a device that provides immediate audio and visual... MORE
Posture-Correcting Eyewear
Posture-Correcting Eyewear
The EyeForcer Corrective Eyewear Focuses On Children's Posture
Entrepreneur Vahid Sahiholnasab has invented an innovative piece of corrective eyewear that isn’t design to correct your vision, but rather works to improve posture—specifically children&#... MORE

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