Ergonomics take the spotlight as the next phase of the wellness wave
Implications - The lack of physical activity in the digital age has spawned concerns for issues such as obesity and emotional wellness; the next phase sees an emphasis on posture. Products improving posture are appearing in the digital sphere, office spaces, and more, showing expansion of the consumer definition of wellness.
Workshop Question - How can your brand a role in your employee's overall wellness?
Trend Themes
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Posture-correcting Wearables — Wearables that track posture and provide feedback to correct bad posture for office workers suffering from neck and back pain.
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Doctor-approved Posture Wearables — Wearables approved by doctors, trainers, and chiropractors that aid users to strengthen their core and back with personalized training programs.
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Ergonomic Device Stands — Adjustable laptop stands designed to improve posture and reduce eye strain in order to prevent neck and back pain.
Industry Implications
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Health and Wellness — Businesses can invest on wellness products and wearable technologies that either track posture or correct it to address growing concern for issues such as obesity, mental health and physical therapy.
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Technology — Companies that manufacture devices which help improve posture either in the office workspace, or while engaging in physical activity.
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Music Industry — Event and concert organizers can invest on devices that are tailored for musical performances to help musicians maintain good posture while playing their instrument.
