Category
Fashion
Palette Cases
Trend cluster
Category
Theatrical
ATM
Banks delight consumers with over-the-top, themed ATMs.
3.7
Trend score
What's Happening
What is the Theatrical ATM trend?
Theatrical ATM: As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play.
Evidence
Examples of the Theatrical ATM trend
CategoryMarketing
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
Disruptive innovation opportunity for banks to create unique and attention-grabbing pop-up branches, showcasing their creativity and customer-centric approach.
CategoryMarketing
Steampunk-Style ATMs
CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
Banks can leverage steampunk and mobile technologies to enhance customer experiences and attract new users.
CategoryLifestyle
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
Banks can use creative marketing props to increase brand recognition and captivate their target audience.
CategoryMarketing
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Online banks that focus on catering to Millennials' unique financial needs have an opportunity to empower this demographic and gain their loyalty.
CategoryMarketing
Promotional Photo-Op ATMs
This Attack on Titan ATM Encourages Photo-Taking Nearby
Banks and financial institutions can leverage interactive marketing campaigns to attract customers and create positive associations with their brand.
Workshop question
How can you turn your retail space into an experiential destination?
Trend themes
Themes within the Theatrical ATM trend
Three behaviours holding the trend together01
Experiential Banking
Banks looking to get consumers into brick and mortar locations are adding playful stunts that involve theatrically decorated ATMs, providing good opportunities for more creative campaigns.
02
Promotional Marketing
The use of themed ATMs is a smart way to captivate consumer attention and generate hype for highly anticipated events or product launches.
03
Financial Education
Spaces that blend event- and education-driven offerings with banking services can help younger generations feel more comfortable approaching financial institutions.
Industry implications
What the Theatrical ATM trend means for industry
Where the trend changes the playbookFor
Banking
Banks can add more creativity to their campaigns to entice more customers.
For
Marketing
Brands can use experiential marketing techniques to create unique promotional campaigns.
For
Education
Focusing on financial education in loan offices and other financial service providers can help create financially responsible customers.
Trend signals
Trend signals for Theatrical ATM
Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%.
Popularity54%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
