Theatrical ATM

Banks delight consumers with over-the-top, themed ATMs

Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play.
SCORE 5.2
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Megatrends
Patterns
87,550 Total Clicks
Dec 15 - Jun 17
Warm
Featured Examples
Gingerbread House Bank Pop-Ups - This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
SCORE 5.8
Warm 4,010 Clicks Pub: Dec 21, 15
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
This year, PNC Bank decided to celebrate the holidays by doing something that had never before been done by creating a working gingerbread bank branch. In Philadelphia over the weekend of December... [More]
Steampunk-Style ATMs - CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
SCORE 5.7
Warm 1,021 Clicks Pub: Apr 30, 16
Steampunk-Style ATMs
CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
In order to celebrate the 120th anniversary of Budapest’s Grand Boulevard neighborhood, CIB Bank stepped up to create a cash machine that looked as if it was centuries old. The antique-... [More]
Basketball-Inspired ATMs - This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
SCORE 5.5
Warm 781 Clicks Pub: Feb 11, 16
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
This BMO bank machine, which reaches 10 feet in height was created in honor of this year’s annual NBA All-Star game. While the height of the BMO bank machine makes it impossible to withdraw... [More]
Hip Finance Lounges - Toronto's MogoLounge Offers Adult Education Sessions and Events
SCORE 3.7
Mild 391 Clicks Pub: Jun 6, 17
Hip Finance Lounges
Toronto's MogoLounge Offers Adult Education Sessions and Events
Mogo Money’s MogoLounge is a downtown space that offers “Adulting 101 financial education,” as well as a variety of pop-up “Insta- or Snap-worthy event[s].” Even... [More]
Promotional Photo-Op ATMs - This Attack on Titan ATM Encourages Photo-Taking Nearby
SCORE 2.5
Untested 394 Clicks Pub: Apr 5, 17
Promotional Photo-Op ATMs
This Attack on Titan ATM Encourages Photo-Taking Nearby
To get fans excited about the second season of the Attack on Titan anime, a special Seven Bank ATM was set up in Tokyo, Japan. Beyond serving as a handy place for people to pick up some cash to... [More]
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