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Pitch Presentation

Footwear brands launch products with VIP consumer events

Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs.
Workshop Question - What would an exclusive, upscale venue based around your product look like?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
322,078 Total Clicks
Date Range:
Apr 15 — May 16
Trending:
V. Hot

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