Pitch Presentation

Footwear brands launch products with VIP consumer events

Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
215,356 Total Clicks
Apr 15 - May 16
V. Hot
Featured Examples
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SCORE 7.7
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