Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past.
Workshop Question - How can your brand present a more holistic approach to the consumer concern for overall wellness/betterment?
Trend Themes
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Non-invasive Anti-aging Procedures — Growing demand for less invasive anti-aging procedures presents an opportunity for non-surgical solutions like Pelleve.
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Natural Ingredients in Beauty Products — Increasing interest for natural ingredients in skincare products presents an opportunity for brands like Carapex to offer ultra-gentle formulations.
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Preventative Skincare — Growing interest in addressing skincare before visible signs of aging appear presents an opportunity for preventative products like Dr. Dennis Gross Anti-Aging Scalp Serum.
Industry Implications
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Beauty and Cosmetics Industry — The beauty and cosmetics industry stands to benefit from increasing demand for gentler, more natural anti-aging solutions.
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Health and Wellness Industry — The health and wellness industry can tap into the trend of anti-aging products that promote overall health and wellness, like ABH Drink.
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Medical and Aesthetic Industry — The medical and aesthetic industry can benefit from offering non-surgical, non-invasive alternatives to traditional anti-aging procedures, like Pelleve.
5 Featured, 43 Examples:
139,279 Total Clicks
Date Range:
May 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
