Retailer Renewal

Brands tap into the self-care movement with rejuvenating spring events

Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
147,282 Total Clicks
Mar 16 - Apr 16
Warm
Featured Examples
Consumer-Invited Flavor Events - Häagen-Dazs is Offering a Chance to Attend Its Spring Flavor Launch
SCORE 5.3
Warm 1,251 Clicks Pub: Mar 29, 16
Consumer-Invited Flavor Events
Häagen-Dazs is Offering a Chance to Attend Its Spring Flavor Launch
A recent partnership between Häagen-Dazs and Liberty London will see an immersive spring flavor launch that several lucky consumers will be able to attend in style. The innovative event will serve... [More]
Easter Brunch Flavor Events - This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
SCORE 6.1
Warm 1,576 Clicks Pub: Mar 24, 16
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
A McCormick Easter Preview was recently hosted in Los Angeles by food blogger Gaby Dalkin of What’s Gabby Cooking. Hosted at the Quest in Venice Beach, the event aimed to show off the myriad... [More]
Mother's Day Tea Parties - This Mother's Day Event Combines High Tea with a Floral Workshop
SCORE 4.5
Average 778 Clicks Pub: Apr 19, 16
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
Toronto’s Colette Grand Café is hosting a Mother’s Day event that puts a fun twist on high tea. While many people celebrate Mother’s Day with brunch or a special dinner, this... [More]
Custom Mother's Day Experiences - Molton Brown Hosted In-Store Mother's Day Events Across the UK
SCORE 4.8
Average 1,096 Clicks Pub: Mar 8, 16
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
A recent Molton Brown Mother’s Day experience held in-store allowed consumers to create customized greeting cards for the occasion using wearable technology. The Mother’s Day experience... [More]
Mother's Day Cooking Classes - This Event Teaches Moms and Their Children How to Make Brunch
SCORE 3.8
Mild 319 Clicks Pub: Apr 26, 16
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
This year, Kitchen Rental NYC is teaming up with TomCookery to host a Mother’s Day cooking class. Instead of merely treating mom to a nice meal, this event provides an opportunity for the... [More]
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