Category
Lifestyle
Assisted Choices
Trend cluster
Category
Commuter
Comfort
QSR brands focus breakfast options on protein-rich handheld meals.
3.1
Trend score
Trend
What is the Commuter Comfort trend?
Commuter Comfort: As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute.
Trend themes
Themes within the Commuter Comfort trend
Three behaviours holding the trend together01
Portable Breakfast Options
Breakfast menus are focusing on items that incorporate traditional breakfast foods into an easily portable handheld option.
02
Hearty Breakfast Portions
Fast food chains are catering to meat-loving breakfast consumers by offering sandwiches and burritos packed with scrambled eggs, bacon, sausage, cheddar cheese, melted American cheese, and a spicy sauce.
03
Gourmet Breakfast Sandwiches
Fast food chains are experimenting with artisanal breads and premium toppings, such as roasted tomato, spinach, feta, turkey sausage, roasted red pepper, gouda, avocado, and pesto.
Industry implications
What the Commuter Comfort trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Fast food chains are introducing innovative breakfast menu items to appeal to consumers looking for quick and portable meal options.
For
Food and Beverage Industry
The food and beverage industry is seeing a growing demand for hearty, portable, and gourmet breakfast options.
For
On-the-Go Breakfast Industry
The on-the-go breakfast industry is rapidly expanding with new products and offerings from fast food chains and grab-and-go retailers.
Workshop question
How is your brand adapting to the hyper-productivity of the modern consumer?
Trend signals
Trend signals for Commuter Comfort
Trend score 3.1 out of 10, from popularity 37%, activity 47%, freshness 8%.
Popularity37%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Commuter Comfort trend
10 featured examples from Jan 31, 2015 to Jan 30, 2018CategoryLifestyle
Bistro-Inspired Breakfast Sandwiches
The New Jamba Juice Breakfast Sandwiches are Premium
Disruptive innovation opportunity: Reimagining the breakfast menu in foodservice establishments by incorporating premium, artfully-crafted breakfast sandwiches.
CategoryLifestyle
Buttery Brioche Breakfast Sandwiches
Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
Fast casual restaurants can capitalize on the trend of gourmet breakfast sandwiches by introducing their own unique variations and incorporating high-quality ingredients to differ…
CategoryLifestyle
Egg-Topped Breakfast Pizzas
The Pizza Hut All-Day Breakfast Pizzas Have Arrived in Australia
Fast food chains like Pizza Hut are finding new opportunities in the breakfast space, expanding their offerings beyond traditional meals and attracting a wider customer base.
CategoryLifestyle
Piquant Breakfast Burritos
This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare
Fast food chains have the opportunity to tap into the brunch market by offering creative and flavorful breakfast items that cater to the time constraints of busy consumers.
CategoryLifestyle
Steak-Stuffed Breakfast Sandwiches
These Meaty Breakfast Sandwiches are a Hearty Meal Option
Fast food chains can capitalize on the growing demand for innovative breakfast options.
CategoryLifestyle
Cheesy Breakfast Sandwiches
This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting
Chance for fast-food chains to introduce innovative breakfast options that appeal to customers seeking convenience and comfort.
CategoryLifestyle
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
Opportunity for fast food chains to capitalize on the demand for hybrid breakfast wraps and expand their breakfast offerings.
CategoryLifestyle
Gargantuan Breakfast Burritos
The Egg-Normous Burrito is a Hearty Morning Meal Option
Fast food chains can explore the opportunity to introduce unique and indulgent breakfast items, such as gargantuan burritos, to attract morning customers.
CategoryLifestyle
Avocado-Topped Breakfast Meals
The Einstein Bros. No Yolk Breakfast Sandwich is a Lighter Option
Fast casual restaurants can capitalize on the trend of offering quick and healthful breakfast options to attract health-conscious consumers.
CategoryLifestyle
Fresh-Cooked Breakfast Burritos
Charleys Philly Steaks is Offering Three New Breakfast Burritos
The introduction of fresh-cooked breakfast burritos by Charleys Philly Steaks highlights the potential for fast food chains to capture morning consumers by expanding their breakfa…
