Commuter Comfort

QSR brands focus breakfast options on protein-rich handheld meals

Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute.
SCORE 3.9
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28,662 Total Clicks
Jan 15 - Sep 16
Mild
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Featured Examples
Piquant Breakfast Burritos - This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare
SCORE 4.1
Average 612 Clicks Pub: Dec 18, 15
Piquant Breakfast Burritos
This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare
Jack in the Box is offering a brunch fast food sandwich that creatively combines spicy Mexican fare with breakfast food inside a burrito. The menu item, dubbed the Jalapeno Breakfast Burrito,... [More]
Steak-Stuffed Breakfast Sandwiches - These Meaty Breakfast Sandwiches are a Hearty Meal Option
SCORE 3.9
Mild 288 Clicks Pub: Aug 12, 16
Steak-Stuffed Breakfast Sandwiches
These Meaty Breakfast Sandwiches are a Hearty Meal Option
Carl’s Jr. and and sister chain Hardee’s recently announced the upcoming addition of two meaty breakfast sandwiches to its menus. Breakfast has quickly become one of the fastest growing... [More]
Cheesy Breakfast Sandwiches - This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting
SCORE 3.6
Mild 907 Clicks Pub: Jan 30, 15
Cheesy Breakfast Sandwiches
This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting
Grilled cheese is a staple comfort food, but why save it for lunch? With the introduction of its Grilled Cheese Breakfast Sandwich, Carl’s Jr. and Hardee’s are making it easy to enjoy... [More]
Hash Brown-Stuffed Burritos - This Hybrid Breakfast Wrap Combines Two Dishes into One
SCORE 3.5
Mild 490 Clicks Pub: Apr 10, 16
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
Jack in the Box recently debuted a hybrid breakfast wrap called the Triple Cheese & Hash Brown Breakfast Burrito. In recent years, many chains have been expanding their breakfast menus by adding... [More]
Gargantuan Breakfast Burritos - The Egg-Normous Burrito is a Hearty Morning Meal Option
SCORE 2.8
Mild 271 Clicks Pub: May 6, 16
Gargantuan Breakfast Burritos
The Egg-Normous Burrito is a Hearty Morning Meal Option
Following in the footsteps of brands such as McDonald’s and Taco Bell, Burger King is expanding its morning menu with the addition of the Egg-Normous Burrito. The new dish puts a creative... [More]
Fresh-Cooked Breakfast Burritos - Charleys Philly Steaks is Offering Three New Breakfast Burritos
SCORE 3.6
Mild 174 Clicks Pub: Sep 6, 16
Fresh-Cooked Breakfast Burritos
Charleys Philly Steaks is Offering Three New Breakfast Burritos
Popular fast food chain Charleys Philly Steaks recently added a new breakfast lineup to its menu with the addition of three flavorful breakfast burritos. In recent years, a growing number of... [More]
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