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Commuter Comfort

QSR brands focus breakfast options on protein-rich handheld meals

Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute.
Workshop Question - How is your brand adapting to the hyper-productivity of the modern consumer?
Trend Themes
1. Portable Breakfast Options - Breakfast menus are focusing on items that incorporate traditional breakfast foods into an easily portable handheld option.
2. Hearty Breakfast Portions - Fast food chains are catering to meat-loving breakfast consumers by offering sandwiches and burritos packed with scrambled eggs, bacon, sausage, cheddar cheese, melted American cheese, and a spicy sauce.
3. Gourmet Breakfast Sandwiches - Fast food chains are experimenting with artisanal breads and premium toppings, such as roasted tomato, spinach, feta, turkey sausage, roasted red pepper, gouda, avocado, and pesto.
Industry Implications
1. Fast Food Industry - Fast food chains are introducing innovative breakfast menu items to appeal to consumers looking for quick and portable meal options.
2. Food and Beverage Industry - The food and beverage industry is seeing a growing demand for hearty, portable, and gourmet breakfast options.
3. On-the-go Breakfast Industry - The on-the-go breakfast industry is rapidly expanding with new products and offerings from fast food chains and grab-and-go retailers.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 72 Examples:
111,766 Total Clicks
Date Range:
Jan 15 — Jan 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Bistro-Inspired Breakfast Sandwiches
Bistro-Inspired Breakfast Sandwiches
The New Jamba Juice Breakfast Sandwiches are Premium
The Jamba Juice Breakfast Sandwiches have been announced by the brand as a new food option to enjoy in the morning that is made with premium ingredients and crafted with an artisanal flair. The... MORE
Buttery Brioche Breakfast Sandwiches
Buttery Brioche Breakfast Sandwiches
Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
For those who are looking for a more refined take on the traditional breakfast sandwich, Panera Bread is now offering three new gourmet Brioche Breakfast Sandwiches. Made with buttery French bread,... MORE
Egg-Topped Breakfast Pizzas
Egg-Topped Breakfast Pizzas
The Pizza Hut All-Day Breakfast Pizzas Have Arrived in Australia
The Pizza Hut All-Day Breakfast Pizzas have been announced by the brand in Australia, which will come as welcome news to pizza lovers who want a new way to enjoy the classic dish. The pizzas... MORE
Piquant Breakfast Burritos
Piquant Breakfast Burritos
This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare
Jack in the Box is offering a brunch fast food sandwich that creatively combines spicy Mexican fare with breakfast food inside a burrito. The menu item, dubbed the Jalapeno Breakfast Burrito,... MORE
Steak-Stuffed Breakfast Sandwiches
Steak-Stuffed Breakfast Sandwiches
These Meaty Breakfast Sandwiches are a Hearty Meal Option
Carl’s Jr. and and sister chain Hardee’s recently announced the upcoming addition of two meaty breakfast sandwiches to its menus. Breakfast has quickly become one of the fastest growing... MORE
Cheesy Breakfast Sandwiches
Cheesy Breakfast Sandwiches
This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting
Grilled cheese is a staple comfort food, but why save it for lunch? With the introduction of its Grilled Cheese Breakfast Sandwich, Carl’s Jr. and Hardee’s are making it easy to enjoy... MORE
Hash Brown-Stuffed Burritos
Hash Brown-Stuffed Burritos
This Hybrid Breakfast Wrap Combines Two Dishes into One
Jack in the Box recently debuted a hybrid breakfast wrap called the Triple Cheese & Hash Brown Breakfast Burrito. In recent years, many chains have been expanding their breakfast menus by adding... MORE
Gargantuan Breakfast Burritos
Gargantuan Breakfast Burritos
The Egg-Normous Burrito is a Hearty Morning Meal Option
Following in the footsteps of brands such as McDonald’s and Taco Bell, Burger King is expanding its morning menu with the addition of the Egg-Normous Burrito. The new dish puts a creative... MORE
Avocado-Topped Breakfast Meals
Avocado-Topped Breakfast Meals
The Einstein Bros. No Yolk Breakfast Sandwich is a Lighter Option
The Einstein Bros. No Yolk Breakfast Sandwich has been introduced to offer customers a new menu item to enjoy in the morning that is lighter and quicker to consume. The sandwich is made with cage-... MORE
Fresh-Cooked Breakfast Burritos
Fresh-Cooked Breakfast Burritos
Charleys Philly Steaks is Offering Three New Breakfast Burritos
Popular fast food chain Charleys Philly Steaks recently added a new breakfast lineup to its menu with the addition of three flavorful breakfast burritos. In recent years, a growing number of... MORE

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