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Branded Shareconomy

Auto brands become a part of the sharing economy conversation

Implications - The transportation industry is one most effected by the rise of the sharing economy; in order to stay relevant in a world free of full ownership, many auto brands are offering sharing options to consumers. This simultaneously ensures the brands show adaptability, while opening a new concept up to a more mainstream market.
Workshop Question - How can your brand become more connected to the consumer desire for share culture?
Trend Themes
1. Shared Economy Transportation - Auto brands are offering sharing options to consumers to stay relevant in a world free of full ownership and show their adaptability.
2. Luxury Car Sharing Programs - Luxury automakers have launched car-sharing programs where individuals can join a 'circle' to split a brand new luxury car, which incentivizes brand loyalty through personalization and collaborative arrangements.
3. Self-driving Car Shares - Maven from GM moves towards autonomous vehicles and providing ride-hailing services leveraging self-driving technology while offering users networking options and lower-cost all-inclusive rentals.
Industry Implications
1. Automotive - Companies need to reconsider the very concept of owning a vehicle and diversify their business models from product sales to new services or experiences.
2. Transportation - As people embrace the shared economy, transportation becomes an industry that is shifting towards access to services rather than ownership.
3. Mobile App Development - The new trend for shared vehicle ownership requires flawless mobile solutions that connect riders and drivers, and improve the user experience across the supply chain.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
119,437 Total Clicks
Date Range:
Jul 15 — Jan 17
Trending:
Average
Consumer Insight Topics:

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