car2go, the popular car-sharing service, has recently added two new luxury car share options to its fleet. Though the company is most recognizable for its branded Smart Cars, subscribers in select cities will now have the option to take out the 2017 Mercedes-Benz CLA and GLA four-doors.
The luxury car share vehicles are currently available in Toronto, Vancouver, Austin, Portland, Seattle and the Washington, D.C., area. That said, car2go plans to release more Mercedes-Benz models in other car2go cities throughout the year. The new vehicles all use the same system as car2go's Smart Cars, with a convenient app-based interface.
The decision to include Mercedes-Benz vehicles is not a coincidental one; car2go is owned by Daimler, the parent company of the luxury auto maker.
What's Driving This Trend
- Luxury Car Sharing
- Luxury car sharing will continue to grow as car-sharing companies tap into new markets with higher-end vehicles.
- Mobile-based Car Sharing
- The expansion of mobile-based car sharing services will attract more subscribers who are looking for a convenient and flexible transportation option.
- Corporate Car Sharing Programs
- Corporate car sharing programs that offer luxury vehicles can provide a cost-effective and sustainable alternative to traditional company car fleets.
Who This Affects Most
- Car-sharing Industry
- The car-sharing industry will see increased competition as more companies offer luxury car share options to attract higher-end subscribers.
- Automotive Industry
- The automotive industry has an opportunity to partner with car-sharing companies to provide high-end vehicles and establish new revenue streams.
- Corporate Transportation Industry
- The corporate transportation industry can benefit from offering innovative car sharing programs that provide luxury vehicles to employees and clients.
