Cars have an outsize impact on the cultural landscape compared to other products, and the March 2017 autos trends show that it isn't just the vehicles that end up insinuating themselves into society. The style and technology behind cars expands into many different fields, to categories as diverse as apparel, toys, apps, and even personal hygiene.
For instance, the Cocomi undershirt is designed specifically to keep drivers safe. During long-haul drives or trips during the late night hours, drowsiness can be as dangerous as driving while impaired. The Cocomi shirt is embedded with technology that lets it sense when drivers are feeling drowsy, and it can send notifications if that's the case.
In a completely different field, luxury car brand Bentley has released a collection of cologne — a lifestyle product in line with the complete image that Bentley has garnered over the years.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
