The 'My Volkswagen' app is a new endeavor by the automotive brand that aims to help put a stronger digital focus on the driving experience for owners of new Volkswagen vehicles.
The 'My Volkswagen' app is being tested for use in the UK and offers several features for owners or prospective owners to enjoy. The app can be used to keep tabs on multiple cars, so parents can always know when all the vehicles are at home. They can also track their new car from the factory to know how it's progressing down the line.
The app's main functionality focuses on vehicular service and allows drivers to keep tabs on when they last received service and when it might be time to perform more. This encourages a continued relationship with the dealership to keep the new driver a customer via the dealership garage.
What's Driving This Trend
- Digital Tracking of Vehicles
- The 'My Volkswagen' app allows owners to track their cars from the factory to their homes, creating a disruptive innovation opportunity for the automotive industry to enhance the customer experience through digital tracking.
- Multi-car Management
- The 'My Volkswagen' app enables owners to keep track of multiple cars, presenting a disruptive innovation opportunity for the automotive industry to develop more efficient multi-car management solutions.
- Service Reminder Features
- The app provides service reminders for owners, opening up a disruptive innovation opportunity for the automotive industry to improve customer retention and loyalty through proactive maintenance reminders.
Who This Affects Most
- Automotive
- The 'My Volkswagen' app is a disruptive innovation opportunity for the automotive industry to enhance the digital experience for customers and improve customer retention.
- Mobile Applications
- The development and improvement of dealership car service apps like 'My Volkswagen' present a disruptive innovation opportunity for the mobile application industry to offer more advanced and personalized automotive-related apps.
- Customer Relationship Management
- The 'My Volkswagen' app offers an opportunity for the customer relationship management industry to integrate innovative features that help dealerships maintain a continued relationship and improve customer satisfaction.
