Nestled into the serenity of Sweden's Mount Are, the Volvo Get Away Lodge pop-up hotel is a collaboration between the famous Swedish automaker and Tablet Hotels. The rustic hideaway combines a Zen-like calmness in its immediately environs with the action of a nearby winter sports village, encapsulating the sporty luxury of Volvo's vehicles.
The lodge itself has plenty of rustic and relaxing amenities. It has a yoga and contemplation room with mats, incense, candles, and a sublime view, as well as a two-star Michelin restaurant just a short drive away.
Staying at the Volvo Get Away Lodge includes access to one of the company's most recent launches, the all-weather V90 Cross Country wagon, for the duration of the stay. With all-wheel drive, extended ground clearance, and state-of-the-art driver assist, the V90 is an ideal vehicle for exploring the winding, complex roads that snake through the Are region.
What Makes This Trend Stand Out
- Pop-up Hotels
- There is an opportunity for automakers and hotel chains to collaborate in creating pop-up hotels to offer unique experiences to customers.
- Luxury Automaker Collaborations
- There is an opportunity for luxury automakers to partner with hospitality brands to offer unique travel experiences to their customers.
- Experiential Travel
- There is an opportunity for the travel industry to focus on experiential travel, where customers are looking for unique and immersive travel experiences.
Sectors Adopting This
- Automotive
- There is an opportunity for automakers to innovate and expand their offerings by collaborating with other industries, such as hospitality, to offer unique experiences to their customers.
- Hospitality
- There is an opportunity for the hospitality industry to collaborate with other industries, such as automotive, to offer unique and immersive travel experiences to their customers.
- Travel
- There is an opportunity for the travel industry to focus on experiential travel by partnering with other industries, such as automotive and hospitality, to offer unique travel experiences to their customers.
