The shuttle service operated by the Keighley Bus Company between the towns of Keighley and Bradford in Northern England is now testing a new mobile ticketing system that works alongside Bluetooth beacons.
As part of the '662Pay' pilot, BLE beacons have been placed at bus stops so that passengers may use a smartphone app to board the bus. Rather than just serving as a way to conveniently board the bus without a physical fare, those who use the system also have the potential to take advantage of "the best-value price over the course of a day or week." The mobile app is designed to calculate the length of the route taken and cap the best value price for the duration of a day or week.
This mobile ticketing system is set to speed up boarding times and as a result, journeys as well, as there is no interaction that has to happen with a physical ticketing machine.