The shuttle service operated by the Keighley Bus Company between the towns of Keighley and Bradford in Northern England is now testing a new mobile ticketing system that works alongside Bluetooth beacons.
As part of the '662Pay' pilot, BLE beacons have been placed at bus stops so that passengers may use a smartphone app to board the bus. Rather than just serving as a way to conveniently board the bus without a physical fare, those who use the system also have the potential to take advantage of "the best-value price over the course of a day or week." The mobile app is designed to calculate the length of the route taken and cap the best value price for the duration of a day or week.
This mobile ticketing system is set to speed up boarding times and as a result, journeys as well, as there is no interaction that has to happen with a physical ticketing machine.
What's Driving This Trend
- Bluetooth Bus Boarding
- Opportunity to develop peer-to-peer payment systems using Bluetooth technology for transportation companies.
- Mobile Ticketing Systems
- Expansion of mobile ticketing systems incorporating BLE technology to improve user convenience and data collection capabilities.
- Route-length Based Fares
- Innovation potential to make fares calculated based on the distance traveled, using mobile applications to improve fare customization for users.
Who This Affects Most
- Transportation Services
- Opportunity to innovate with digital payment solutions and optimize boarding experience for transportation service companies.
- Mobile App Development
- Market potential to develop and expand mobile app capabilities for digital ticketing and location-based services for various industries.
- Beacon Technology
- Development potential in creating personalized location-based marketing strategies with advancements in beacon technology in various industries.
