German automaker BMW has decided to jump onto the car-sharing service bandwagon whilst also showcasing its intent to differentiate itself from the crowd thanks to a whole slew of additional features that it dubs 'car-sharing 2.0'.
The service itself is called ReachNow and is somewhat based on BMW's already existing DriveNow service, which is active in Europe with a fleet of over 4,000 vehicles. ReachNow users can have a car delivered to them, and can either choose to keep their vehicle for longer than initially planned. Users who cannot drive can also take advantage of this car-sharing service in conjunction with a chaffeur.
Ultimately, the ReachNow service is part of a growing movement to deploy car-sharing services as part of a push to completely revolutionize the way people drive vehicles and commute.
What's Driving This Trend
- Car-sharing 2.0
- BMW's ReachNow service offers additional features and aims to revolutionize the car-sharing experience.
- Flexible Car Delivery
- ReachNow allows users to have a car delivered and keep it for longer periods of time.
- Car-sharing with Chauffeur
- ReachNow caters to users who cannot drive by offering a car-sharing service in conjunction with a chauffeur.
Who This Affects Most
- Automotive
- Car-sharing services like ReachNow are disrupting the automotive industry and changing the way people use vehicles.
- Transportation
- The growing movement of car-sharing services is revolutionizing the transportation industry and transforming the way people commute.
- Technology
- Car-sharing 2.0 and the additional features offered by ReachNow demonstrate the impact of technology on the industry, creating disruptive innovation opportunities.
