Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seasoned
Versatility
Consumers embrace everything bagel as a dedicated flavor.
2.3
Trend score
Trend
What is the Seasoned Versatility trend?
Seasoned Versatility: A classic spice blend favored for its versatility, the familiar complexity of the flavor profile of the seasoning on an everything bagel has emerged as a dedicated flavor in and of itself. This progression highlights the pursuit of adventure through food as an expression of self and the interest in easily accessible means to enhancing traditional dishes.
Trend themes
Themes within the Seasoned Versatility trend
Three behaviours holding the trend together01
Diversified condiments as a result of the popularity of Everything Bagel seasoning
The popularity of the Everything Bagel seasoning has led to the creation of condiment blends such as the Empire Mayonnaise Co. Everything Bagel spread and Deli Dirt everything bagel mustard.
02
Food hybrids that deliver new and complex flavors
The Everything Doughnut, a cross between a glazed doughnut and an Everything Bagel, demonstrates the demand for hybrid food products that deliver new and complex flavors.
03
Consumer interest in experimenting with premium exotic seasonings at home
The gourmet olive oil set from NYC-based Sohha featuring a Za'atar & Sumac infusion and an Everything Bagel topping blend is an example of consumer interest in experimenting with premium exotic seasonings at home.
Industry implications
What the Seasoned Versatility trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The increasing popularity of Everything Bagel seasoning is impacting the food and beverage industry by inspiring new product lines such as gourmet olive oil sets, cheddar cheese and mayonnaise.
For
Hospitality
The Everything Doughnut is an example of how hybrid food products can be used in the hospitality industry to deliver new and complex flavors to customers.
For
Consumer Products
The popularity of Everything Bagel seasoning has led to the creation of diversified condiments such as artisanal blends like Deli Dirt everything bagel mustard to go hand in hand with consumer products.
Workshop question
What's a beloved but niche flavor your brand could put the spotlight on?
Trend signals
Trend signals for Seasoned Versatility
Trend score 2.3 out of 10, from popularity 29%, activity 32%, freshness 8%.
Popularity29%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Seasoned Versatility trend
6 featured examples from Jan 31, 2015 to May 5, 2016CategoryLifestyle
Everything Bagel Cheddar Cheese
This Hand-Rubbed Seasoned Cheese is Naturally Lactose-Free
The hand-rubbed everything bagel cheddar cheese presents an opportunity for dairy companies to innovate by incorporating popular flavors into their products.
CategoryLifestyle
Everything Bagel Mustards
Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
The gourmet food and condiment industry can capitalize on the demand for unique and high-quality products, such as Green Mountain Mustard's Deli Dirt everything bagel mustard blen…
CategoryLifestyle
Gourmet Bagel Mayos
The Empire Mayonaise Co. Turns the Everything Bagel into a Condiment Spread
Food manufacturers can capitalize on the trend towards gourmet condiment spreads with innovative product offerings that appeal to consumers looking for unique and flavorful additi…
CategoryLifestyle
Everything Bagel Eclairs
Paris-Bresse Breakfast Sandwich Has an Egg Pastry Bun Stuffed with Salmon
Restaurants can take advantage of the trend towards gourmet comfort foods to offer unique and memorable menu items that stand out from the competition.
CategoryLifestyle
Bagel-Inspired Doughnuts
The Everything Doughnut Features Traditional Bagel Toppings
The hybrid food trend, highlighted by The Everything Doughnut, offers opportunities for innovation and new product development in the food and beverage industry.
CategoryLifestyle
Gourmet Seasoned Olive Oils
This Gourmet Olive Oil Set Includes a Za'atar & Sumac Variety
Opportunities to innovate and create new premium products infused with exotic seasonings and unique flavor profiles.
