The top 2015 interactive trends showcase the unique ways brands sought to engage consumers. From vending machine benches that surprise consumers with candy bars to immersive athletic retail that allows shoppers to test our shoes on a treadmill ahead of a purchase, the shift toward interactive events that help consumers make connotations between the brand and the positive feeling associated with the experience.
One such winning example of a successful interactive campaign is a series of activations that celebrated the handful of NFL games played in London, England. Linking up with British agency Wasserman Interactive, NFL launched a variety of fan zones outside of the stadium ahead of the events that included drills that attendees could take part in.
To dive a little deeper into the role of interactive experiences in marketing, check out Trend Hunter's 2016 Trend Report.
Top 100 Interactive Trends of 2015
From Captivating Fan Experiences to Interactive Litter Bins:
Rebecca Byers — Jan 31, 2016 — Marketing
100
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
99
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
98
3D Chocolate Printing Machines
Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines
97
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
96
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
95
Interactive Skincare Ads
Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes
94
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
93
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
92
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
91
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
90
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
89
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
88
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
87
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
86
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
85
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
84
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
83
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
82
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
81
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
80
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
79
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
78
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
77
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
76
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
75
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
74
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
73
Code-Scanning Chat Apps
The Kik App Now Allows Users to Scan QR Codes to Connect to Brands
72
Holographic Fishing Technology
The Hunter-Gatherer Lets You Virtually Catch Your Food for Delivery
71
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
70
Swaying Stone Displays
This Quartz Swing Set Presents a Playful Way to Showcase Product Samples
69
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
68
Superhero Egg Costumes
These Egg Covers Take the Mess Out of Easter Egg Decorating
67
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
66
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
65
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
64
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
63
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
62
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
61
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
60
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
59
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
58
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
57
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
56
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
55
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
54
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
53
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
52
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
51
Interactive Baking Pages
A Creative Cake Website Lets Users Test Ingredients by Drag and Drop
50
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
49
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
48
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
47
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
46
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
45
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
44
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
43
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
42
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
41
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
40
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
39
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
38
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
37
Experiential Tech Shops
Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
36
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
35
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
34
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
33
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
32
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
31
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
30
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
29
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
28
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
27
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
26
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
25
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
24
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
23
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
22
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
21
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
20
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
19
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
18
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
17
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
16
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
15
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
14
Digitized Immersive Offices
This Office Provides a Hands-On Brand Experiences Center
13
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
12
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
11
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
10
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
9
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
8
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
7
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
6
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
5
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
4
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
3
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
2
Ski Jump Accommodations
This Breath-Taking Airbnb Oslo Penthouse Sits 200 Feet Off the Ground
1
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
Related Ideas
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Ultra-Accessible Kiosks
'The 46' Kiosk is the Most Accessible in the Micro Market Industry
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI-Powered Snack Shops
The Aramark Quick Eats Store Has a Checkout-Free Layout
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic