Mocking Auto

Poking fun at car culture to connect with young drivers, brands adopt niche humor

Implications - While automobile marketing in the past has consisted of depicting aspirational lifestyles, many brands are adopting a form of self mockery to make car ownership less intimidating for millennial drivers. Adapting aspects of niche culture helps to draw in younger demographics to make the notion of adult life more approachable and the products associated therein more applicable to new market prospects.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
207,769 Total Clicks
Mar 13 - Aug 14
Average
Featured Examples
Instant Hipster Ads - TakeYour Look from Nerd to Cool with this Piaggio Vespa Campaign
SCORE 5.8
Warm 3,524 Clicks Pub: Jan 21, 14
Instant Hipster Ads
TakeYour Look from Nerd to Cool with this Piaggio Vespa Campaign
There’s something so effortlessly cool and European about riding around in a motor scooter, and these Piaggio Vespa print ads couldn’t have captured this idea any better. Featuring a... [More]
Mocking Motocycle Ads - Portland Ducati Dealership Turns Male Employees into Seductive Models
SCORE 4.8
Average 6,529 Clicks Pub: Nov 11, 13
Mocking Motocycle Ads
Portland Ducati Dealership Turns Male Employees into Seductive Models
It is undeniable that sex sells, but a Portland Ducati Dealership has decided to capitalize on this fact in a very humorous and entertaining way. It focuses on classic motorcycle shots revolving... [More]
Meme-Inspired Auto Ads - Audi's Funny Car Print Ad Tells You What the Fox Says
SCORE 5.3
Warm 1,360 Clicks Pub: Aug 13, 14
Meme-Inspired Auto Ads
Audi's Funny Car Print Ad Tells You What the Fox Says
This car print ad from Audi is a clever one that jumps on the popular ‘What Does the Fox Say?’ meme. Although it’s been asked over and over, the confusing video seems to leave... [More]
Singing Dad Auto Ads - Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
SCORE 4.5
Average 1,111 Clicks Pub: Mar 13, 13
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
Fiat UK has just launched a commercial that is a follow-up to last year’s viral success called ‘The Motherhood,’ where a mother raps about her struggles of parenthood. This equally... [More]
Hilarious Anchorman Auto Ads - The New Ron Burgundy Dodge Commercials Promote the SUV's Odd Features
SCORE 3.6
Mild 676 Clicks Pub: Oct 9, 13
Hilarious Anchorman Auto Ads
The New Ron Burgundy Dodge Commercials Promote the SUV's Odd Features
Will Ferrell and Chrysler have teamed up to support the new film ‘Anchorman 2’ and the new Dodge Durango with a series of Ron Burgundy Dodge commercials. The commercials star Ferrell in... [More]
Stereotype-Busting Auto Ads - This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
SCORE 3.3
Mild 610 Clicks Pub: Jul 23, 14
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
This funny Honda car ad for the Fit mocks the way automobiles are traditionally marketed to Hispanic millennials—drivers are cool, always on-the-go and ready for an adventure any time. However,... [More]
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