Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Thalys Fast Train Campaign Focuses on Long Distance Relationships

 - Nov 29, 2013
References: & ibelieveinadv
The Thalys Fast Train ad campaign focuses on one of the most important things in the world: relationships. Even with the advancement of communication technologies such as Skype and more, nothing can replace physical contact. These print ads promote that along with its quick train service. As its tag line states, "They’ve never been so close."

Conceived and executed by Rosapark, an ad agency based in Paris, France, the Thalys Fast Train ad campaign illustrates this through city-garbed couples. Each person represents the place they are from. Art directed by Mark Forgan and Cécile Chabert with creative direction by Jamie Standen, the campaign was shot by photographer Paul Morel and illustrated by artist Christophe Huet of 3D Studio Asile Paris. Paul-Henri Masson worked on the typography.