Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infantvertising
Utilizing toddlers in campaigns offers a more playful connection with viewers.
4.6
Trend score
Trend
What is the Infantvertising trend?
Infantvertising: With marketers constantly looking for ways to engage consumers, replacing actors with infants offers a way to engage viewers on a more humorous level. The commonly positive and heartwarming sentiment toward toddlers incites positive feelings regarding the brand.
Trend themes
Themes within the Infantvertising trend
Three behaviours holding the trend together01
Humorous Infant Ads
Replacing actors with infants in campaigns provides positive and playful connections with viewers.
02
Parental Worry Depicting Ads
The Cape Town Fish Market ads mirror parental concerns and offer comedic relief while establishing brand relevance.
03
Tech-Savvy Infant Ads
MTS India's Wi-Fi ad acknowledges the technological awareness of modern infants while advertising the interconnected advantages of their service.
Industry implications
What the Infantvertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Infant-focused ads are becoming increasingly popular and present a new niche for ad campaigns.
For
Childcare and Babysitting Industry
Marketing relating to infant care and babysitting are now utilizing humorous ads to target consumers.
For
Family-Oriented Products
Products tailored towards families and infants can establish a brand's relevance by presenting relatable content in ads.
Trend signals
Trend signals for Infantvertising
Trend score 4.6 out of 10, from popularity 76%, activity 54%, freshness 8%.
Popularity76%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Infantvertising trend
8 featured examples from Feb 20, 2013 to May 1, 2015CategoryMarketing
Explanatory Infant Upset Ads
Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution
Opportunity for baby care brands to innovate and create products that address the various needs of babies and provide solutions for upset infants.
CategoryAutos
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
Emerging marketing opportunities in the form of emotionally resonant safety messaging, like that employed by Volkswagon in the Jetta Commercial, in addition to emerging safety-foc…
CategoryMarketing
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
Innovative marketing strategies that use humor and relatability can disrupt traditional advertising methods.
CategoryLifestyle
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
The advertising industry can explore the use of interactive mirrors and nostalgia-based marketing to create innovative and engaging campaigns.
CategoryPop Culture
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
Using humor, creativity, and technology to engage consumers through various channels such as TV, digital, and social media, creating brand awareness and growth.
CategoryMarketing
Customized Doodled Diaper Ads
Huggies Korea Launched an Adorably Artistic Campaign
By incorporating customized experiences and benefits for parents, the baby products industry can increase brand loyalty and differentiate from competitors.
CategoryArt & Design
Crawling Baby Competitions
Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop
The household cleaning products industry can explore hosting fun competitions and campaigns to generate interest and promote their products in a refreshing way.
CategoryTech
Demanding Baby Ads
MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
Innovation opportunity for baby product manufacturers to incorporate technology and connectivity features into their offerings.
