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Infantvertising

Utilizing toddlers in campaigns offers a more playful connection with viewers

Implications - With marketers constantly looking for ways to engage consumers, replacing actors with infants offers a way to engage viewers on a more humorous level. The commonly positive and heartwarming sentiment toward toddlers incites positive feelings regarding the brand.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
529,801 Total Clicks
Date Range:
Jan 13 — May 14
Trending:
Warm

Featured Examples

Tattooed Baby Ads
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
The babies featured in the Playtex Binky campaign could easily be inducted into the Hells Angels gang. It is of no consequence that they can probably not walk, just plop them into a mini Harley... MORE
Explanatory Infant Upset Ads
Explanatory Infant Upset Ads
Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution
As this Bepantol ad points out, there are a lot of reasons that babies cry. Unfortunately, when they’re too young to be able to form words, or indicate what’s upsetting them so much, it&#... MORE
Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... MORE
Devious Babysitting Campaigns
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
Parents all share the same concerns when it comes to their kids, but these Cape Town Fish Market print ads amplify those worries to another level. Babysitters can either be reliable or completely... MORE
play_circle_filled Mirroring Infant Image Ads
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
The highly entertaining Evian babies commercial has triumphantly returned with a humorous third instalment. When one considers the fact that the brand’s ‘Roller Babies’ ad has been declared as... MORE
Photoshopped Celebrity Baby Ads
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
After the recent birth of the royal baby was announced yesterday, the British Newspaper Sun UK hired ad agency Grey London to create an ad that celebrates—and spoofs—the arrival of the royal... MORE
play_circle_filled Customized Doodled Diaper Ads
Customized Doodled Diaper Ads
Huggies Korea Launched an Adorably Artistic Campaign
Huggies Korea and Postvisual recently launched their newest campaign that allows parents to design illustrative scenes on pictures of their babies. This engaging activity is a great way for parents... MORE
play_circle_filled Crawling Baby Competitions
Crawling Baby Competitions
Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop
In an unusual move to promote a new product called the 100°C Hot Spray Mop, household cleaning product brand Vileda is hosting a baby competition that’s being called the ‘Baby Crawling... MORE
play_circle_filled Demanding Baby Ads
Demanding Baby Ads
MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
Playing off the notion that babies are born more tech-savvy than ever before, this Wi-Fi ad from mobile telecom provider MTS India features an infant who protests to the higher powers so that he... MORE

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