The Sunday Times Style Best Dressed List ad campaign will certainly get people excited for the upcoming issue. It portrays current British celebrities as well-known royals both dead and alive. Kate Moss was photo-comped to match the famous eyes-closed portrait of Queen Elizabeth. Rapper Tinie Tempah hilariously taps into his inner King Louis XVI of France while adding his own twist via a pair of shades. Finally, Victoria Beckham, a queen in her own right, was modeled after a 1882 portrait of Queen Victoria.
Cleverly conceived and executed by ad agency Grey London, the Sunday Times Style Best Dressed List ad campaign essentially embodies the idea of 'fashion royalty.' The campaign will be seen released in print, digital and outdoor forms.