Viral Video Costumes

This October Get Creative With a 'What Does the Fox Say?' Halloween Outfit

Dress up in your best 'What Does the Fox Say?' Halloween outfit this year, add a laser light show, and you'll look like you came straight from Ylvis' video. The viral video has been getting a lot of attention, and so will you if you dress up as the lead character.

The 'What Does the Fox Say?" Halloween outfit is incredibly easy to recreate. You can also buy a few animal accessories that can be added onto an outfit you already have, if you prefer.

With a simple costume you can be a viral sensation yourself and make your friends and family laugh out loud. Just be sure you have a response to what the fox actually does say, because you may be asked that all night.

Viral Video-inspired Costumes
Creating Halloween costumes based on popular viral videos presents an opportunity for businesses to capitalize on the trend and provide unique costume options for consumers.
DIY Animal Costumes
The trend of creating DIY animal costumes presents a disruptive innovation opportunity for retailers to sell costume accessories or offer DIY costume-making classes.
Humorous Halloween Costumes
As the popularity of humorous and meme-based costumes continues to grow, businesses can capitalize on this trend by offering a wider variety of humorous costume options for consumers.

Industries Being Reshaped

Retail
Retailers can capitalize on the trend of viral video-inspired costumes by selling costume accessories or offering pre-made costumes for consumers.
Event Planning
Event planners can offer DIY costume-making classes for consumers interested in creating their own animal-inspired costumes.
Entertainment
The popularity of humorous and meme-based costumes presents an opportunity for entertainment companies to create new, pop culture-inspired costume characters or promote existing ones to consumers.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 100%
Freshness 8%

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