The Fangoria Magazine Holiday 2013 ad campaign mashes a bit of the Halloween spirit with a Christmas one to appeal to its fan base in a relevant way. Not to mention that it is promoting its subscription as the perfect gift for those who love all things horror. It reads, "This holiday, give the gift of horror with a subscription to the world's #1 horror magazine."
From death by cheese grater to death by rolling pin, the Fangoria Magazine Holiday 2013 ad campaign gets very creative when it comes to Christmas-themed torments. Conceived by Zulu Alpha Kilo, an ad agency based in Canada, the print ads were art directed by Mooren Bofill with creative direction by Zak Mroueh. It was shot by Vicky Lam.
What Makes This Trend Stand Out
- Horror-themed Holidays
- Opportunity for businesses to offer unique and unconventional holiday-themed products and experiences.
- Cross-genre Marketing
- Opportunity for businesses to appeal to niche markets by merging two seemingly unrelated genres into a single campaign.
- Dark Humor Advertising
- Opportunity for businesses to create memorable and attention-grabbing advertising by incorporating macabre humor into campaigns.
Sectors Adopting This
- Magazine Publishing
- Opportunity for horror and genre-based magazine publishers to capitalize on the Halloween and holiday season to increase subscriptions and reader engagement.
- Advertising and Marketing
- Opportunity for ad agencies to push boundaries and create unconventional campaigns that resonate with niche audiences.
- Retail
- Opportunity for retailers to offer unique and unconventional holiday-themed products and experiences that appeal to horror fans and generate buzz.
