This new campaign for the annual Effie Awards is a clever display of advertisement done right.
Run by Effie Worldwide Inc, a nonprofit organization, the Effie Awards are held each year to recognize and celebrate the best in marketing communications. It's no surprise then that these two print ads are innovative, effective and creative all at once. At first glance viewer's will notice that the ads say "when numbers speak more than words" and "numbers have the final world," but closer inspection reveals that each of the letters in the ads is actually a number made to look like a member of the alphabet.
Creative Director Marsel Levi and Art Director Irina Tomova are the brilliant minds behind these whimsical Effie Awards ads.
What Makes This Trend Stand Out
- Clever Advertisement
- Opportunities for creating innovative and effective ads that capture viewers' attention through cleverness.
- Creative Marketing Communications
- The use of creativity and out-of-the-box thinking to stand out in the competitive marketing communications industry.
- Manipulated Numerology
- Exploring the use of numbers as a unique and eye-catching element in advertising campaigns.
Sectors Adopting This
- Marketing Communications
- Disruptive innovation opportunities to create unique and engaging campaigns that break through the clutter.
- Advertising
- Opportunities to utilize clever and creative techniques to enhance the impact and effectiveness of advertisements.
- Design
- Innovative ways to incorporate numerical elements into design to create visually striking and memorable visuals.
