Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Dual-Purpose Perk

Offering more than an energy boost, caffeinated drinks become dually beneficial

Implications - As coffee culture continues to grow, brands are augmenting product offerings to be dual purpose to satisfy niche preferences in younger demographics that are bored with caffeine-only products. Fine-tuning the experience, the products offer consumers a new experience and put a fresh, hip spin on a traditionally staunch market.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
155,208 Total Clicks
Date Range:
Jan 14 — Jan 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Hop-Infused Waters
Hop-Infused Waters
This Sparkling Beverage is Infused with the Natural Flavor of Hops
Lobster Brunch Menus
Lobster Brunch Menus
Ananas Bar & Brasserie's Luxe Brunch Service Pairs Seafood and Champagne
Festive Chai Lattes
Festive Chai Lattes
These Sweet Holiday Drinks Put a Seasonal Twist on a Menu Favorite
Festive Coffee Blends
Festive Coffee Blends
This Christmas-Inspired Coffee is Reminiscent of Plum Pudding
Chilled Gingerbread Cocktails
Chilled Gingerbread Cocktails
This Tea-Infused Cookie Cocktail is Reminiscent of a Christmas Treat
Coffee-Growing Kits
Coffee-Growing Kits
This Kit Makes It Possible to Grow Coffee Plants at Home
Caffeinated Pecan Milks
Caffeinated Pecan Milks
This Dairy-Free MALK Beverage Combines Pecan Milk and Coffee
Caffeinated Cannabis Capsules
Caffeinated Cannabis Capsules
The CANNCUP K-Cups Are Coffee Pods With Added THC
French Press Travel Mugs
French Press Travel Mugs
The 'Oomph' Portable Coffee Maker Creates Scrumptious Brews On-the-Go
Self-Referential Mug Designs
Self-Referential Mug Designs
This Ceramic Coffee Mug Features an Illustration of a Coffee Tumbler
Beer-Infused Beard Products
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Hops-Based Cookbooks
Hops-Based Cookbooks
This Recipe Book Guides Users on How to Cook with Hops
Naturally Caffeinated Sodas
Naturally Caffeinated Sodas
This Refreshing Orange Soda Provides a Natural Energy Boost
Brain-Boosting Energy Drinks
Brain-Boosting Energy Drinks
The Neuroscientist-Created TruBrain Drinks Use Active Nootropics
Botanical Energy Drinks
Botanical Energy Drinks
Crunk Energy's Tropical-Blast Gives a Boost with Herbs and Botanicals
Beer-Powered Men's Skincare
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
Brain-Boosting Beverages
Brain-Boosting Beverages
'IdrinQ' is the World's First Drink Designed for Brain Nutrition
Cold-Pressed Energy Shots
Cold-Pressed Energy Shots
The New 'Wellness Shots' from 'Kor Raw' Pack an Instant Energy Boost
Potent Pre-Workout Beverages
Potent Pre-Workout Beverages
'Beta Red' is an Energy Formula for Improving Strength and Endurance
Organic Energy Shots
Organic Energy Shots
The New 'Lumi Juice' Energy Shots Deliver a Natural Kind of Energy Boost
Nutritious Energy Drinks
Nutritious Energy Drinks
This Clean Energy Drink From HiBall Statisfies and Nourishes
Dual-Chamber Energy Bottles
Dual-Chamber Energy Bottles
Amerigo Labs' New Shaker Separates Powder and Liquid Until Opening
Oil-Based Beard Products
Oil-Based Beard Products
The Beardbrand Four Vices Collection Provides Facial Hair Care
Detoxifying Tea Cleanses
Detoxifying Tea Cleanses
SkinnyMint's Tea Detox Aims to Help with Weight Loss & Detoxification
Memory-Enhancing Lemonades
Memory-Enhancing Lemonades
Bolema's Smart Lime is a Natural Lemonade Drink for Concentration
Bizarre Beer Shampoos
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
Therapeutic Beer Branding
Therapeutic Beer Branding
The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better
Purist Wellness Beverages
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
Healthy Prenatal Beverages
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
Hexagonal Supplement Logos
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
Beer-Inspired Lip Balms
Beer-Inspired Lip Balms
Atlantic Farms Uses Hops in Its Lip Balm Collection
Nutritional Dog Treat Branding
Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
Turbine-Topped Bottles
Turbine-Topped Bottles
Activate Vitamin Water Packaging Embodies the Vitality of the Beverage
Alcohol-Scented Soap
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
Bright Capsule Branding
Bright Capsule Branding
GOGO Supplements Packaging Assumes a Healthy Dose of Color