This car print ad from Audi is a clever one that jumps on the popular 'What Does the Fox Say?' meme. Although it's been asked over and over, the confusing video seems to leave viewers with more questions than answers, but this funny ad sums things up nicely.
The Audi ad simply states that the fox does say is "thank you," because driving an eco-friendly vehicle is life-saving not only for wildlife, but the people of this planet. The ad might not have the same punch as the wacky viral video, but it's a fun way for the car company to get in on the joke, as well as address the issue of sustainability with a good sense of humor, without a rather serious issue always being presented with doom and gloom.