Embracing energetic youth, brands take a laissez-faire approach to learning
Implications - Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Trend Themes
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Interactive Learning Apps — The rise of interactive storybook apps will require educational publishers to digitally reformat their products for a younger, tech-savvy demographic.
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Educational Wooden Toys — A growing trend of playful wooden toys that teach children how to code is emerging, challenging the plastic educational toy market.
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Educational Apps for Kids — Educational apps incorporating interactive images and/or gaming elements will become an increasingly popular way for children to learn remotely.
Industry Implications
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Educational Technology — The intersection of child development, educational theory, and technology presents an excellent opportunity for companies to develop innovative educational products that provide unique learning experiences.
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Children's Literature — Educational children's literature is a rapidly growing industry as parents seek new ways to interact with their children and supplement traditional learning methods.
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Toy Manufacturing — The toy manufacturing industry has a unique opportunity to create playful learning experiences that bridge the gap between traditional education and playtime.
4 Featured, 36 Examples:
459,448 Total Clicks
Date Range:
Nov 13 — Sep 14
Trending:
Average
Consumer Insight Topics:
