Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Laissez-Faire
Learning
Embracing energetic youth, brands take a laissez-faire approach to learning.
3.5
Trend score
Trend
What is the Laissez-Faire Learning trend?
Laissez-Faire Learning: Acknowledging the playful nature of children by speaking to their sense of humor, brands are adopting new ways to garner the attention of youths and satisfy parental desire for a form of stimulation that’s multi-faceted and immersive. This playful marriage of fun and function through product further enhances socialization early on, which engrosses a child’s cognitive abilities to desire constant stimulation. Reinterpreting societal norms, this attention to immersive, interactive playtime is not only switching up the way children learn, but also how adults respond to development in the digital age.
Trend themes
Themes within the Laissez-Faire Learning trend
Three behaviours holding the trend together01
Interactive Learning Apps
The rise of interactive storybook apps will require educational publishers to digitally reformat their products for a younger, tech-savvy demographic.
02
Educational Wooden Toys
A growing trend of playful wooden toys that teach children how to code is emerging, challenging the plastic educational toy market.
03
Educational Apps for Kids
Educational apps incorporating interactive images and/or gaming elements will become an increasingly popular way for children to learn remotely.
Industry implications
What the Laissez-Faire Learning trend means for industry
Where the trend changes the playbookFor
Educational Technology
The intersection of child development, educational theory, and technology presents an excellent opportunity for companies to develop innovative educational products that provide unique learning experiences.
For
Children's Literature
Educational children's literature is a rapidly growing industry as parents seek new ways to interact with their children and supplement traditional learning methods.
For
Toy Manufacturing
The toy manufacturing industry has a unique opportunity to create playful learning experiences that bridge the gap between traditional education and playtime.
Trend signals
Trend signals for Laissez-Faire Learning
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 8%.
Popularity53%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Laissez-Faire Learning trend
4 featured examples from Nov 16, 2013 to Sep 16, 2014CategorySocial Good
Educational Anatomy Apps
The Humanatomy Health App Helps to Teach Children About the Body
Expanding the use of technology in education to provide innovative learning experiences through interactive apps.
CategoryLife-Stages
Preschooler Programming Toys
The Primo Play Set Teaches Coding Before Reading
The traditional toy industry can incorporate interactive and educational components in their products to attract tech-savvy parents and cater to the growing technological interest…
CategoryLife-Stages
Interactive Alphabetized Apps
VeggieTales' Educational Kids App is Fun and Skill-Building
Developing innovative apps that combine education and entertainment for children, leveraging popular characters and interactive features.
CategoryLife-Stages
Binary Code Picture Books
A Robot Story Promises to Teach Kids How to Count in Binary Code
The education industry will need to stay up-to-date on technological advancements and new learning techniques to offer the most effective learning experiences to students.
