Bad food may taste really good in the moment, but it has a way of biting people in the back later on; the Teva Losec Capsules campaign shows people one way they can avoid the consequences of such tasty indulgences. Instead of forgoing a person's guilty pleasure all together, a capsule or two of this anti-acid reflux and only the good will remain.
The Teva Losec Capsules campaign was conceived and executed by ACW Grey, an ad agency based in Tel-Aviv, Israel. It was art directed by Karin Gross with creative direction by Idan Regev and Tal Riven. The tag line reads, 'Don't let your food come back to you.' This is illustrated with plates of food shaped like boomerangs. The images were styled by Nurit Branizky and shot by Shlomi Arbiv.