Academic Consumption

Satiating a desire to learn, drinking games and products teach lessons

Implications - Perceived as a pastime that negatively affects cognitive function, drinking is being rebranded by products and games that teach palpable lessons while still allowing the drinker to maintain levels of consumption. Catering to college students with education on their minds, the products blend work and play to positively imprint the notion of alcohol consumption on those just coming of legal age to drink.
SCORE 4.1
Popularity
Activity
Freshness
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241,118 Total Clicks
Jun 13 - Sep 15
Average
MarketingLifestyleDrinking
Featured Examples
Topographic Beer Drinking Infographics - This Infographic Shows Each State's Most Popular Beer
SCORE 6.1
Warm 4,435 Clicks Pub: Jul 3, 13
Topographic Beer Drinking Infographics
This Infographic Shows Each State's Most Popular Beer
This beer-displaying infographic visually shows the most beloved beer brewers in America divided up by state. Themap is of the United States is then visually put together with beer logos that stand... [More]
Fool-Proof Vino Branding - Learn the Basics About Drinking and Food Pairings with Wines for Dummies
SCORE 3.4
Mild 2,149 Clicks Pub: Jun 6, 13
Fool-Proof Vino Branding
Learn the Basics About Drinking and Food Pairings with Wines for Dummies
Based on the Dummies book series which breaks down all kinds of complicated life skills into simple-to-follow guides, the Wines for Dummies collection makes drinking wine as easy as pie. Not just... [More]
Cocktail Chemistry Charts - This Periodic Table Categorizes Types of Alcoholic Beverages
SCORE 3.6
Mild 23,422 Clicks Pub: Aug 21, 13
Cocktail Chemistry Charts
This Periodic Table Categorizes Types of Alcoholic Beverages
Ever wondered how many types of alcoholic beverages there are or all the different categories they fall under? Well worry no more because this chart has it already figured out for you. Everything... [More]
Boozy Block-Building Games - This Re-Invented Jenga Game Incorporates Playful Recreational Drinking
SCORE 3.3
Mild 316 Clicks Pub: Sep 23, 15
Boozy Block-Building Games
This Re-Invented Jenga Game Incorporates Playful Recreational Drinking
This version of the nostalgic Jenga game incorporates recreational drinking in a playful yet competitive style. ‘ICUP’ is the creative company that took the classic children’s game... [More]
Scientific Drink Sets - These Chemistry Sets Can Help You Determine Amount of Alcohol You Consume
SCORE 1.2
Untested 1,058 Clicks Pub: Jun 23, 13
Scientific Drink Sets
These Chemistry Sets Can Help You Determine Amount of Alcohol You Consume
Chemistry sets aren’t normally the first thing to come to mind when you think of alcohol. The ‘Periodic TableWare’ by Marshall Jamshidi re-imagines the design concept of old... [More]
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