Bluntly Brewed

Coffee brands take a no-nonsense approach to branding for fast-paced consumers

Implications - Looking to catch the attention of over-stimulated consumers with time-crunched schedules, coffee brands are adopting branding techniques that cut straight to the chase with words and imagery that exude energy. This high intensity approach conveys benefits immediately to consumers, satisfies a need for visual stimulation and appeals to utilitarian shoppers who don't take well to more ambiguous approaches to marketing.
SCORE 4.2
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217,672 Total Clicks
Dec 13 - Dec 15
Average
MarketingLifestyleFoodHealthBranding
Featured Examples
Literal Coffee Packaging - This Packaging Has a Coffee Bean Shape
SCORE 4.5
Average 16,088 Clicks Pub: Dec 22, 13
Literal Coffee Packaging
This Packaging Has a Coffee Bean Shape
Brandbox Creative Agency prides itself for producing one of the most exciting and creative packages to come from Uzbekistan region. Bookcafe Blend Ground Coffee is a local brand that has sprang from [More]
Type-Based Branding - Venice Cold Brew Packaging Relies on a Framework of Letters
SCORE 4.1
Average 1,098 Clicks Pub: Dec 30, 15
Type-Based Branding
Venice Cold Brew Packaging Relies on a Framework of Letters
At one point in time, consumers preferred to see elaborate graphics on packaging; now, many are more than satisfied with the use of type-based branding. A more recent stylistic wave favors a... [More]
Artisanal Java Branding - This Salvador Coffee Packaging is Rustic and Sustainable
SCORE 3.2
Mild 3,865 Clicks Pub: Apr 24, 15
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
Salvador Coffee is an Australian java company that packages their products in rustic and sustainable bags. Based in Sydney, the brand is known for their artisanal and handcrafted beans that come in... [More]
Metabolism-Boosting Instant Coffees - This New Coffee Line is Infused with Guarana and Ginseng
SCORE 3.6
Mild 638 Clicks Pub: Jun 21, 15
Metabolism-Boosting Instant Coffees
This New Coffee Line is Infused with Guarana and Ginseng
Italian company ‘Zuccari’ has just released a new line of instant coffees that promises to boost your metabolism while reducing physical and mental fatigue. This potent drink combines... [More]
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