Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Bluntly Brewed

Coffee brands take a no-nonsense approach to branding for fast-paced consumers

Implications - Looking to catch the attention of over-stimulated consumers with time-crunched schedules, coffee brands are adopting branding techniques that cut straight to the chase with words and imagery that exude energy. This high intensity approach conveys benefits immediately to consumers, satisfies a need for visual stimulation and appeals to utilitarian shoppers who don't take well to more ambiguous approaches to marketing.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
250,006 Total Clicks
Date Range:
Dec 13 — Dec 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Dessert-Inspired Coffees
Dessert-Inspired Coffees
These Iced Coffee Drinks Come in a Variety of Sweet Flavors
Espresso-Infused Energy Drinks
Espresso-Infused Energy Drinks
This Hybrid Beverage Has as Much Caffeine as a Double Espresso
Probiotic Coffees
Probiotic Coffees
'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics
Nutritious Energy Drinks
Nutritious Energy Drinks
This Clean Energy Drink From HiBall Statisfies and Nourishes
Retro Cold Brew Bottles
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
Cult Coffee Branding
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
Organic Coffee Syrups
Organic Coffee Syrups
This Product from Dave's Coffee Features Four Fresh Flavors
Cold Brew Coffee Products
Cold Brew Coffee Products
Chilled Javas and Iced Coffee Infusions Make Cool Cuppas Easy at Home
Exotic Iced Coffee
Exotic Iced Coffee
Chameleon Cold-Brew Infuses Its Cold Coffee Bottles with Exciting Flavors
Bottled Iced Coffee Brews
Bottled Iced Coffee Brews
Stumpton Cold Brew Coffee is Perfect for On-the-Go Enjoyment
Protein Ice Cream Bars
Protein Ice Cream Bars
The Energizing ProSno Ice Cream Line Boasts Sleek Packaging
Simplistic Bottle Branding
Simplistic Bottle Branding
The Magasin Cafe's Bottle Designs Are Graphic and Simple in Style
Color Spectrum Java Branding
Color Spectrum Java Branding
Counter Culture Coffee is Boxed in Vibrantly Hued Packages
Personified Espresso Packaging
Personified Espresso Packaging
Facecup's Coffee Packaging Design Show Off Different Lifestyles
Giftable Holiday Chocolates
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
Tribal Coffee Packaging
Tribal Coffee Packaging
This Exotic Coffee Box Packaging Highlights Coffee from Around the World
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
Energy Drink Coffee Beverages
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity
Exclamatory Bean Branding
Exclamatory Bean Branding
Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage
Medicine Bottle Brew Branding
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
Heart-Healthy Ice Coffee
Heart-Healthy Ice Coffee
Slingshot Cold Coffee Brew is for the Caffeinated Beverage Connoisseur
Flu-Fighting Caffeinated Drinks
Flu-Fighting Caffeinated Drinks
The Tipton Mills Probiotic Instant Coffee Promotes Healthy Living
Multifunctional Coffee Packaging
Multifunctional Coffee Packaging
The Jaeyong Lee Coffinger Allows You to Stir Without a Spoon
Artfully Assembled Java Grounds
Artfully Assembled Java Grounds
Astronaut Design Creates a Pegasus Made Out of Coffee
Haute Hawaiian Packaging
Haute Hawaiian Packaging
The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins
Robust Brew Branding
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
Coffee-Stirring Sachets
Coffee-Stirring Sachets
The Spoonin Instant Coffee Stick Hygienically Holds Your Grind and Mixer
Simplistic Java Packaging
Simplistic Java Packaging
Jed's Coffee Co. has Easily Decipherable Informing Packets
Self-Promoting Packaging
Self-Promoting Packaging
Bejamin Dooling Showcases His Design Skills on Coffee Bags
Faux Coffee Packaging
Faux Coffee Packaging
Sofie Ehlers Creates a Fictitious Brand With a Sweet Design
Literal Java Packaging
Literal Java Packaging
Vaspiatta Coffee Gives Undistorted Imagery to its Exterior
$1 Instant Coffee to Go
$1 Instant Coffee to Go
Starbucks Via Ready Brew Launches In Purse-Sized Packs
Spoonless Coffee
Spoonless Coffee
Sticks of Coffee, Cream and Sugar by Hye-Yeon Choi