There's something so effortlessly cool and European about riding around in a motor scooter, and these Piaggio Vespa print ads couldn't have captured this idea any better.
Featuring a boy and girl who are both dressed in preppy clothes which earns them the label 'nerd,' the ads show how they are instantly transformed into 'hipsters' once they each have their own Piaggio Vespa to drive around. The ads are incredibly simple yet they work because the appearance of the vespa really does change their whole look. Conceived by ad agency ACW Grey in Tel Aviv, Israel with Tal Riven as the Chief of Creative, this campaign may just convince you that a Piaggio Vespa would be a better investment than buying a whole new wardrobe to overhaul your look.
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