This SPA sponge cloth coffee advertisement is a clever way to market the durability of an otherwise ordinary household item, by showcasing its ability to hold liquid.
While most cleaning supplies and household cloths are supposed to be durable and long-lasting, people often become skeptical with their ability to consistently withstand and clean different substances. This is exactly why this creative sponge cloth ad is a great way to display to buyers the amount of strength and durability this cloth has. The ad essentially showcases someone holding a cup of coffee, but instead of it being in a cup, it is conveniently being held in a cloth. This striking imagery showcases the ability of this product to hold such things as hot coffee beverages.
This advertisement is a fun and quirky way to show buyers that this item is beyond a doubt capable of withstanding extremely unusual substances.