Focused on respecting libations, custom ice encourages consumers to savor
Implications - Looking to treat libations with a certain level of respect, alcohol connoisseurs are opting for custom ice makers that decrease the likelihood of a watered-down drink. Encouraging drinkers to sip slower and savor, the ritualized preparation process places attention back on the experience of drinking and reinforces that consumers are willing to increase expenditure and effort for the best experience possible.
