Category
World
Layered Getaways
Trend cluster
Category
Adventurous
Living
Themed hotels showcase a move toward more experiential lifestyle.
6.3
Trend score
Trend
What is the Adventurous Living trend?
Adventurous Living: With consumers looking to experience travel in adventurous ways, themed hotels are emerging as a way to capture that demand for more immersive experiences. Captivating accommodations allow individuals to engage in more imaginative living, turning average outings into whirlwind experiences. This showcases how companies are catering to a consumer's need for outside the box living.
Trend themes
Themes within the Adventurous Living trend
Three behaviours holding the trend together01
Themed Hotels
Themed hotels are becoming increasingly popular among adventurous travelers who seek more immersive and imaginative experiences.
02
Suspended Hotels
Hotels suspended high up in the air or built on an artificial island are gaining popularity, offering guests unique and breathtaking views.
03
Transparent Hotels
Hotels with clear or semi-opaque exterior walls that allow guests to sleep under the stars are providing an immersive and eco-friendly way of experiencing nature.
Industry implications
What the Adventurous Living trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
The hospitality and tourism industry can leverage the trend of themed, suspended, and transparent hotels to provide unique, memorable, and extraordinary experiences to their guests.
For
Architecture and Construction
The architecture and construction industry can explore innovative and groundbreaking methods of building suspended hotels or hotels with transparent exterior walls.
For
Entertainment and Media
The entertainment and media industry can collaborate with hotel companies to create theme hotels that are based on popular movies, books, or TV shows, creating an immersive experience for fans of these media franchises.
Trend signals
Trend signals for Adventurous Living
Trend score 6.3 out of 10, from popularity 92%, activity 89%, freshness 8%.
Popularity92%
Activity89%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adventurous Living trend
8 featured examples from Jan 30 to Nov 4, 2013CategoryEco
Suspended Spherical Hotels
The Spherical Tree House Hotel is Suspended 15 Feet in the Air
The suspended spherical tree house hotel trend presents opportunities for eco-tourism companies to create eco-friendly, nature-inspired accommodations in unique locations.
CategoryArt & Design
Transparent Pod Hotels
Attrap Rêves in France Lets Travelers Literally Sleep Under the Stars
Hospitality industry can explore eco-friendly glamping opportunities and offer unique transparent accommodations to attract nature-loving travelers.
CategoryArt & Design
Stratified Garden Hotels
The Parkroyal Singapore by Woha Architects is Luxuriously Lush
Architects can explore new approaches to incorporate vertical gardens and self-sustaining ecosystems into urban projects, revolutionizing urban landscapes.
CategoryArt & Design
Luxury Jail Hotels
Het Arresthuis is an Prison Turned Upscale Inn
Innovative hotel design and accommodations.
CategoryWorld
Panda-Themed Hotels
The Haoduo Panda Hotel is a Cuddly Place to Sleep
The hospitality industry can explore themed accommodations that appeal to niche markets and offer differentiated experiences.
CategoryWorld
Orbit-Inspired Underwater Hotels
The World's Largest Underwater Hotel Located is Designed by DOP
The hospitality industry can benefit from embracing modular hotel designs that can expand and change locations, providing flexibility and uniqueness for guests.
CategoryArt & Design
Spanish Spaceman Hotels
The Barcelona Space Hotel Aims to Bring Space Tourism to Spain
The hospitality industry can explore opportunities to offer space-inspired experiences and amenities in hotels and resorts to cater to a growing demand for unique travel experienc…
CategoryWorld
Fantasy Book Vacation Abodes
Live Like the Tributes by Staying in the Hunger Games Hotels
The hospitality industry can create specialized hotels and resorts that cater to fan communities, offering unique fantasy-themed accommodations.
