Ritualized Packaging

Brands focus on product experience prior to consumption to enhance prestige

Implications - Adding an additional layer -- figuratively and literally -- to the experience, brands are enhancing the anticipation of products by adding elaborate wrapping or accessories to ritualize the opening. The focus on sensory experience prior to actually consuming the product adds a level of prestige as the ritual requires more time to appreciate and a distinct attention to novelty.
SCORE 5.1
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406,846 Total Clicks
Jun 13 - Jan 14
Warm
MarketingLifestyleDrinkingBranding
Featured Examples
Tabbed Bottle Branding - OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
SCORE 6.7
Warm 11,136 Clicks Pub: Dec 20, 13
Tabbed Bottle Branding
OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message
Alcohol is a popular gift during the holidays, so it made perfect sense for OAC liqueur packaging to integrate its own wrapping. The bottles have been cloaked in gorgeous Peregrina Majestic Casino... [More]
Crumpled Paper Bag Packaging - The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
SCORE 5.9
Warm 19,108 Clicks Pub: Jan 23, 14
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
The new UR wine packaging design presents this bottle to consumers in a crumpled brown paper bag. This seems almost humorous when one considers that in old films booze was often concealed in a brown... [More]
Topographic Wine Packaging - The Waddesdon Wine Rothschild Collection Features a Map Design
SCORE 5.8
Warm 21,293 Clicks Pub: Jun 23, 13
Topographic Wine Packaging
The Waddesdon Wine Rothschild Collection Features a Map Design
If you’re a consumer that’s attracted to products with a creative design, this Waddesdon Wine: Rothschild Collection hand-drawn map wine packaging will definitely delight your eyes.... [More]
Transformative Champagne Chillers - 'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
SCORE 5.5
Warm 6,199 Clicks Pub: Nov 14, 13
Transformative Champagne Chillers
'Fashionably Clicquot' Changes Shape to Keep Champagne Cold
Veuve Clicquot’s ‘Fashionably Clicquot’ sheath transforms from a compact champagne sleeve to a chic ice bucket to keep champagne cold. This is a fantastic way to transport and... [More]
Sound-Enhancing Champagne Amplifiers - Krug Champagne Amplifier Lets You Hear the Sound of Bubbles
SCORE 1.5
Untested 1,587 Clicks Pub: Dec 5, 13
Sound-Enhancing Champagne Amplifiers
Krug Champagne Amplifier Lets You Hear the Sound of Bubbles
The Krug champagne sound amplifier lets enjoy the sound of bubbling champagne in your glass. The amplifier is attached to your glass so you really hear the bubbles pop before you drink it down. The... [More]
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