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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,856 more

Ritualized Packaging

Brands focus on product experience prior to consumption to enhance prestige

Implications - Adding an additional layer -- figuratively and literally -- to the experience, brands are enhancing the anticipation of products by adding elaborate wrapping or accessories to ritualize the opening. The focus on sensory experience prior to actually consuming the product adds a level of prestige as the ritual requires more time to appreciate and a distinct attention to novelty.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
455,591 Total Clicks
Date Range:
Jun 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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