Hyper-Niche Payment

Offering convenience, brand-specific digital payment systems encourage loyalty

Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,281 Total Clicks
Apr 14 - May 17
This Year and Mild
Featured Examples
Loyalty Payment Apps - The Chase Pay App Lets You Take Advantage of Loyalty Programs
SCORE 4.6
Average 718 Clicks Pub: Oct 28, 15
Loyalty Payment Apps
The Chase Pay App Lets You Take Advantage of Loyalty Programs
Chase Pay is a brand new mobile app that has just been unveiled by banking behemoth Chase. Now if you think the future of smartphone-based shopping and banking is owned completely by tap-pay... [More]
Digital Pizza Payments - Domino’s Pizza’s Ordering App is Now Accepting Google Wallet Payments
SCORE 4.8
Average 1,306 Clicks Pub: Apr 21, 14
Digital Pizza Payments
Domino’s Pizza’s Ordering App is Now Accepting Google Wallet Payments
It’s a pizza-loving geek’s dream come true—Domino’s Pizza customers in the US who have Android devices can now pay for online orders using the Google Wallet mobile payment system. Google... [More]
Social Fund-Sending Apps - Western Union's New Online Money Transfer is Integrated with Social Media
SCORE 3.8
Mild 216 Clicks Pub: Oct 27, 15
Social Fund-Sending Apps
Western Union's New Online Money Transfer is Integrated with Social Media
Western Union’s new online money transfer service will tap into its customers’ existing networks by integrating itself with the world’s biggest social media platforms. Western... [More]
Fast Food Mobile Ordering - McDonald's Mobile Ordering Will Be Available in Its US Restaurants
SCORE 4.6
This Year and Average 200 Clicks Pub: May 11, 17
Fast Food Mobile Ordering
McDonald's Mobile Ordering Will Be Available in Its US Restaurants
It’s hard to imagine a more convenient option for curbing hunger than fast food, but with the new McDonald’s mobile ordering options, the whole process will be even more streamlined.... [More]
Wearable Coffee Payments - Wearbucks is a Wearable Way to Pay for Coffee at Starbucks
SCORE 3.2
Mild 1,259 Clicks Pub: Aug 14, 14
Wearable Coffee Payments
Wearbucks is a Wearable Way to Pay for Coffee at Starbucks
If you’re an Android user and an avid Starbucks drinker, rather than having to fish through your wallet in search of your phone or some cash, Wearbucks is a new way that you can pay for coffee.... [More]
Automotive Pizza Payments - Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
SCORE 3
Mild 1,084 Clicks Pub: Mar 30, 15
Automotive Pizza Payments
Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
Ordering a pizza and having it delivered is about as convenient as is gets, so Pizza Hut is now on a mission to improve the way customers pick up and pay for a pizza. The pizza chain is working on... [More]
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