Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Google Wallet George Costanza Ad Bursts With Iconic Reference

 - Sep 24, 2011
References: google & adrants
The Google Wallet George Costanza ad is pure hilarity jam-packed into a short clip to encourage consumers with cluttered pocketbooks to tap into this organizational resource.

Starting off with the classic sitcoms theme music, the video involves one of Seinfeld’s lead characters spotting a flyer; a scene taken straight from the show. Instead of the guitar lesson advertisement featured in the original, George is shown checking out a Google Wallet placard instead. Obviously interested, he plucks a piece of the ad and attempts to stuff it in his overflowing wallet which promptly explodes.

The ad is a teaser that perfectly proves George Costanza is the best customer candidate in dire need of Google Wallet services. By referencing a memorable sitcom scene, the clip is a super smart way to combine comedy and consumerism.