The Google Wallet George Costanza ad is pure hilarity jam-packed into a short clip to encourage consumers with cluttered pocketbooks to tap into this organizational resource.
Starting off with the classic sitcoms theme music, the video involves one of Seinfeld’s lead characters spotting a flyer; a scene taken straight from the show. Instead of the guitar lesson advertisement featured in the original, George is shown checking out a Google Wallet placard instead. Obviously interested, he plucks a piece of the ad and attempts to stuff it in his overflowing wallet which promptly explodes.
The ad is a teaser that perfectly proves George Costanza is the best customer candidate in dire need of Google Wallet services. By referencing a memorable sitcom scene, the clip is a super smart way to combine comedy and consumerism.