The 2010 hit Money Can't Buy You Class by The Real Housewives of New York City's Countess Luann de Lesseps inspired a 2023 remake of the song for Uber Eats titled Money Can Buy You Class. This ad for the holiday season reminds shoppers that all of their last-minute needs are covered, and it helps people avoid faux pas like showing up to a gathering empty-handed. Candles, champagne, chocolates or even a gift card promise to be crowd-pleasing gifts to make any party-goer feel classier without having to invest more time or effort in securing the perfect holiday present.
In the ad, RHoNY fans will spot Sonja Morgan, as well as a Jovani jumpsuit that inspired a storyline of its own. With Money Can Buy You Class, Uber Eats taps into a fanbase that loves to host Real Housewives watch parties, share refreshments with friends and relish life's luxuries like on-demand deliveries.
Key Themes Behind This Trend
- Last-minute Gifting
- Opportunity for businesses to cater to the growing demand for convenient and quick gift options during the holiday season.
- Celebrity Collaborations
- Potential for brands to partner with popular celebrities to create unique advertisements that resonate with their fanbases.
- Real Housewives Fandom
- Chance to capitalize on the passionate fanbase of The Real Housewives franchise by incorporating elements from the show into marketing campaigns.
Where This Applies
- Food Delivery
- Expanding food delivery services can leverage the last-minute gifting trend to offer convenient options for customers to send food and gift items for special occasions.
- Retail
- Retailers can explore partnerships with celebrities to create exclusive collections or promotions that appeal to their fanbases and drive sales.
- Entertainment
- Opportunity for entertainment companies to collaborate with popular TV shows or franchises, like The Real Housewives, to create engaging content and marketing campaigns.
