Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Scent
Air fresheners turn to eclectic food scents to heighten consumer experiences.
2.4
Trend score
Trend
What is the Savory Scent trend?
Savory Scent: Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience.
Trend themes
Themes within the Savory Scent trend
Three behaviours holding the trend together01
Food-Inspired Scent
Air fresheners and scent emitters are offering unusual fragrances that resemble familiar and exotic foods.
02
Multisensory Marketing
Brands are enhancing consumers' experiences through novel scents, sound effects, and other sensory elements.
03
Nostalgic Sensory Appeal
Consumers are drawn to familiar scents from their childhood, such as baked goods and comfort foods.
Industry implications
What the Savory Scent trend means for industry
Where the trend changes the playbookFor
Air Fresheners
Companies can innovate through offering new and unusual fragrances to appeal to consumers seeking novelty.
For
Consumer Electronics
Scent emitters that connect to smartphones create opportunities for companies to expand products that appeal to consumers' senses.
For
Fast Food Chains
Fast food chains can create merchandising opportunities through branching into scent-based products that broaden consumers' experience of their brand.
Trend signals
Trend signals for Savory Scent
Trend score 2.4 out of 10, from popularity 39%, activity 23%, freshness 8%.
Popularity39%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Scent trend
4 featured examples from Oct 9, 2013 to Nov 22, 2014CategoryUnique
Portable Food Scent Emitters
The Hana Yakiniku Lets You Satisfy Your Aromatic Cravings
The Hana Yakiniku opens up possibilities for new mobile accessories that enhance sensory experiences.
CategoryUnique
Fried Chicken Car Freshener
The Hound Fried Chicken Car Freshener Brings KFC Odors To Your Car
Disruptive innovation opportunity in developing fragrances that enhance the driving experience.
CategoryArt & Design
Baked Dessert-Scented Air Fresheners
This Cinnabon-Scented Air Freshener Sadly Cannot Be Consumed
Potential for offering a wide range of scented products for consumers to enhance their living spaces
CategoryPop Culture
Savory Scent Fresheners
The Macaroni & Cheese Air Freshener is a Delicious Gag Gift
The Macaroni & Cheese Air Freshener targets the home fragrance industry, offering a quirky and playful alternative to traditional scents.
