Air fresheners turn to eclectic food scents to heighten consumer experiences
Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience.
Trend Themes
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Food-inspired Scent — Air fresheners and scent emitters are offering unusual fragrances that resemble familiar and exotic foods.
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Multisensory Marketing — Brands are enhancing consumers' experiences through novel scents, sound effects, and other sensory elements.
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Nostalgic Sensory Appeal — Consumers are drawn to familiar scents from their childhood, such as baked goods and comfort foods.
Industry Implications
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Air Fresheners — Companies can innovate through offering new and unusual fragrances to appeal to consumers seeking novelty.
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Consumer Electronics — Scent emitters that connect to smartphones create opportunities for companies to expand products that appeal to consumers' senses.
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Fast Food Chains — Fast food chains can create merchandising opportunities through branching into scent-based products that broaden consumers' experience of their brand.
4 Featured, 35 Examples:
197,793 Total Clicks
Date Range:
Oct 13 — Nov 14
Trending:
Untested
Consumer Insight Topics:
