Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,061 more

Punny Branding

Tongue-in-cheek wordplay is adopted by brands to convey character

Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
248,782 Total Clicks
Date Range:
Apr 14 — Nov 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Elegant Minimalism Branding
Elegant Minimalism Branding
This March Pantry Packaging Boasts Clean Design Details
Homemade Homestead Jams
Homemade Homestead Jams
The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
Delectable Juicery Branding
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
Handsome Pooch Packaging
Handsome Pooch Packaging
Frank's Dog Product Packaging is Specific to Dachshunds
Family-Founded Summer Brews
Family-Founded Summer Brews
This Geneva Lake Beer is a New Taste to Try on International Beer Day
Denim-Like Perfume Packaging
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
Artisanal Confection Packaging
Artisanal Confection Packaging
ZumZumZ Offers Special Treats to Reward Oneself
Paint-Like Spa Packaging
Paint-Like Spa Packaging
The Glisten DIY Spa Kit Looks Like a Paint Can
Meta Olive Oil Packaging
Meta Olive Oil Packaging
Monte Etna DOP Displays a Minimalist Olive on the Front
Geometric Popsicle Packaging
Geometric Popsicle Packaging
Artic Monkeys Uses a Distinct Branding Design
Gold-Infused Oil Packaging
Gold-Infused Oil Packaging
Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars
Patriotic American Alcohols
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
Leaf-Like Packaging
Leaf-Like Packaging
PuraFruita Simulates the Leaf Around a Piece of Fruit
Playful Yogurt Branding
Playful Yogurt Branding
Karoun Yogurt Receives a Much-Needed Makeover
Industrial Chocolate Branding
Industrial Chocolate Branding
The Caramela Packaging Fuses History into the Design
Cavemen Diet Branding
Cavemen Diet Branding
The Primal Kitchen Turns to Ancient Times for Inspiration
Grain-Focused Packaging
Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
Fruity Makeup Boxes
Fruity Makeup Boxes
Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease
Ornamental Skincare Boxes
Ornamental Skincare Boxes
Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
Mason Jar Necklaces
Mason Jar Necklaces
These Rustic Necklaces Feature Tiny Canning Jar Charms
Rural-Focused Branding
Rural-Focused Branding
Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm
Personified Food Depictions
Personified Food Depictions
‘Cuddles and Rage’ Created a Day in the Life of Your Favorite Foods
Alcoholic Banana Jam
Alcoholic Banana Jam
Add the Drunken Monkey Jam to Your Morning Meals for a Buzz
Fruit-Filled Marshmallows
Fruit-Filled Marshmallows
These Tasty Flavored Marshmallows are a Surprisingly Sweet Treat
Cross-Stitch Preserve Packaging
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
Modern Mason Jar Dispensers
Modern Mason Jar Dispensers
These Mason Jars Have Been Converted into Convenient Soap Dispensers
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
Banana Puree Jams
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
Wholesome Homemade Jam Packaging
Wholesome Homemade Jam Packaging
Cat Lady Preserves Use Simple Materials to Contain It's Product
Experimental Preserve Jars
Experimental Preserve Jars
'Preserves' by Mathias Hahn Revamps the Traditional Jam Jar