A demand for immersive entertainment sees curved screens popularized
Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Trend Themes
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Curved Screens for Immersive Experience — Consumers are demanding a more immersive experience as virtual and augmented reality rise in popularity, resulting in a preference for curved screens.
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Ultra HD Resolution with Immersive Effect — The shift towards immersive entertainment is leading to a demand for ultra-high-definition resolution combined with a near-3D effect in TVs.
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Jewelry-inspired Audio-visual Technology — LG's partnership with Swarovski has resulted in a successful range of products that blend OLED technology for stunning picture quality with Swarovski crystals for an opulent aesthetic.
Industry Implications
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TV and Home Entertainment — Businesses in the TV and home entertainment industry can invest in curved screens and ultra-high-definition resolution to enhance consumer experience.
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Virtual and Augmented Reality — The rise of virtual and augmented reality is leading to a demand for immersive experience in other areas including TVs, a potential area of disruption for businesses in this industry.
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Jewelry and Luxury Goods — The LG-Swarovski partnership has demonstrated the potential for audio-visual technology to be combined with luxury aesthetics, paving the way for possible innovation opportunities in jewelry and luxury goods industries.
6 Featured, 31 Examples:
134,571 Total Clicks
Date Range:
Jan 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:
