Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Contoured
TV
A demand for immersive entertainment sees curved screens popularized.
3.2
Trend score
Trend
What is the Contoured TV trend?
Contoured TV: Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Trend themes
Themes within the Contoured TV trend
Three behaviours holding the trend together01
Curved screens for immersive experience
Consumers are demanding a more immersive experience as virtual and augmented reality rise in popularity, resulting in a preference for curved screens.
02
Ultra HD resolution with immersive effect
The shift towards immersive entertainment is leading to a demand for ultra-high-definition resolution combined with a near-3D effect in TVs.
03
Jewelry-inspired audio-visual technology
LG's partnership with Swarovski has resulted in a successful range of products that blend OLED technology for stunning picture quality with Swarovski crystals for an opulent aesthetic.
Industry implications
What the Contoured TV trend means for industry
Where the trend changes the playbookFor
TV and home entertainment
Businesses in the TV and home entertainment industry can invest in curved screens and ultra-high-definition resolution to enhance consumer experience.
For
Virtual and augmented reality
The rise of virtual and augmented reality is leading to a demand for immersive experience in other areas including TVs, a potential area of disruption for businesses in this industry.
For
Jewelry and luxury goods
The LG-Swarovski partnership has demonstrated the potential for audio-visual technology to be combined with luxury aesthetics, paving the way for possible innovation opportunities in jewelry and luxury goods industries.
Trend signals
Trend signals for Contoured TV
Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%.
Popularity50%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Contoured TV trend
6 featured examples from Jan 7 to Sep 19, 2014CategoryTech
Apple TV Concepts
Andrew Ambrosino and Martin Hajek Design a Curved Screen for iOS Systems
The consumer electronics industry can leverage the trend of curved displays and third-party app integration to create innovative and immersive TV products.
CategoryTech
Bendable Television Screens
The Samsung U9000 SeriesCurved UHD Debut at CES 2014 is Bold
Companies in the consumer electronics industry can explore and invest in developing new products and technology that feature curved, flexible and higher resolution displays, to st…
CategoryTech
Massive Curved TVs
The China Star Curved Ultra-HED TV is the World's First Curved 110-Inch UHD TV
Television manufacturers can explore the development of larger curved Ultra-HD TVs and integrate intelligent backlight technology to stay competitive.
CategoryTech
Gargantuan Curved TVs
The Sony Bravia S90 Ultra HD TV Blends Top-Notch Video and Audio
The consumer electronics industry can capitalize on the trend of curved Ultra HD TVs, like the Sony Bravia S90, by developing innovative display technologies to enhance the viewin…
CategoryTech
Diamond-Encrusted TVs
The LG Swarovski Limited Edition Curved OLED TV is a Work of Art
Luxury electronics are at the cross-section of technology and fashion, presenting avenues for the consumer electronics industry to create more premium products.
CategoryTech
Gigantic Curved TVs
This 105-Inch Samsung TV Costs a Fortune
The consumer electronics industry can capitalize on the growing demand for gigantic curved TVs and innovative picture enhancement technologies.
