Category
Tech
Automated Upkeep
Trend cluster
Category
On-the-Go
Crafting
Art activities are made more portable to offer kids on-the-go engagement.
1.3
Trend score
Trend
What is the On-the-Go Crafting trend?
On-the-Go Crafting: Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home.
Trend themes
Themes within the On-the-Go Crafting trend
Three behaviours holding the trend together01
Portable Art Activities
Brands are promoting art activities that can be easily packed up and carried around to allow kids to express their artistic side beyond their home.
02
Washable Art Materials
Eco-friendly, washable art materials are being introduced for a sustainable way of art making for children.
03
Customizable Art Toys
Toys that allow children to customize the interiors are becoming popular, inspiring creativity and imagination.
Industry implications
What the On-the-Go Crafting trend means for industry
Where the trend changes the playbookFor
Children's Toys
Children's toy manufacturers can introduce portable and customizable art toys.
For
Arts and Crafts Supplies
Art and crafts supplies stores can provide washable materials for sustainable and mess-free art activities.
For
Travel and Leisure
Travel and leisure industry can take advantage of the trend for promoting on-the-go creative activities for children to occupy them during travel.
Trend signals
Trend signals for On-the-Go Crafting
Trend score 1.3 out of 10, from popularity 19%, activity 14%, freshness 8%.
Popularity19%
Activity14%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Crafting trend
4 featured examples from Oct 10 to Oct 12, 2014CategoryLife-Stages
Coloring Book Cases
The Frozen Take-Along Coloring Tote Inspires Creativity On-the-Go
The Frozen coloring book case has opportunities for disruptive innovation in the children's products industry, offering unique and engaging products that enhance children's creati…
CategoryLife-Stages
Travel Coloring Wallets
BabeeandMe's Coloring Toy Wallet Helps Kids Create on the Go
Toy manufacturers can capitalize on the trend towards kid-friendly on-the-go entertainment with innovative designs that inspire imaginative play and are easy to transport.
CategoryLife-Stages
Collapsible Coloring Homes
The Colorin House is a Mobile Play Station
Disruptive innovation potential for toy manufacturers to create collapsible toys for customization and creative play.
CategoryLife-Stages
Washable Coloring Mats
This Reusable Mat Includes Washable Markers
Etsy store owners can leverage the trend of washable coloring mats to offer customizable and sustainable art products, tapping into the growing demand for eco-friendly options.
