Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Customized
Crafting
Heightening engagement, kids activities are enhanced with personalized touches.
2.7
Trend score
Trend
What is the Customized Crafting trend?
Customized Crafting: Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.
Trend themes
Themes within the Customized Crafting trend
Three behaviours holding the trend together01
Personalized Toys
Brands are enhancing classic toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences.
02
DIY Personalized Products
People are looking for ways to create their own personalized products to give as gifts or for their own use.
03
Name Personalization
Personalizing products with the recipient's name is a simple yet effective tactic to better connect with the audience.
Industry implications
What the Customized Crafting trend means for industry
Where the trend changes the playbookFor
Toy Industry
By offering personalized toys and enhancing classic toys with customizable features, the toy industry could reach more customers and offer unique products.
For
Arts and Crafts Industry
DIY personalized products are becoming increasingly popular, providing opportunities for the arts and crafts industry to produce personalized products and offer tutorials on how to create them.
For
Gift Industry
Personalizing gifts with the recipient's name is a simple yet effective way to offer unique and meaningful gifts, creating opportunities for the gift industry to expand its offerings.
Trend signals
Trend signals for Customized Crafting
Trend score 2.7 out of 10, from popularity 38%, activity 34%, freshness 8%.
Popularity38%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Crafting trend
4 featured examples from Aug 24, 2013 to Oct 11, 2014CategoryLife-Stages
Customized Coloring Books
Instructables User PenfoldPlant Teaches People How to Make Their Own
Companies in the photo printing and publishing industry can capitalize on the trend of customized coloring books by offering specialized products and services.
CategoryLife-Stages
Personalized Princess Coloring Books
Chronicle Books Allows Parents to Customize Using Kids' Names
Publishing companies can explore personalized coloring books as a disruptive innovation opportunity to captivate young readers and offer a unique product.
CategoryLife-Stages
Playful Magnet Wallpaper
The Magnetic Wallpaper by Sian Zeng Allows Kids to Customize Their Room
The design industry can explore the development of new customizable and playful products to enhance interior spaces.
CategoryArt & Design
Custom Plush Toys
These Customized Dolls are Made From your Little One's Artwork
Toy manufacturers could leverage this trend by investing in technology that enables customized and unique products that cater to a particular child's taste.
